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Think big, Hospital

Published/Aired: 
November 2006
 Think big, Hospital
 Think big, Hospital

Description

Caption

Iveco. Think big. Daily 43.12 Van. Made to order for your business.

Advertising Agency: Borghierh/Lowe, São Paulo, Brazil
Creative Director: José Henrique Borghi, Erh Ray e Edgard Gianesi
Art Director: Lucas Jatobá
Copywriter: Vinicius Miike e Maurício Meirelles
Photographer: Ateliê de Imagem, Eduardo Colesi e Lucas Jatobá
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Rog's picture

Yeah! Got me in.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture

nice

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

hang-the-dj's picture

Oh yeah, these are great. Very nicely done.

hang-the-dj
Activity Score 1262
Copywriter
roman-schwienbacher.com's picture

great , this one is the better one of the two.

roman-schwienba...
Activity Score 1021
Photographer
picturejockey's picture

The biggest problem I am facing right now is a house. A newly constructed 1 bedroom houe in Bombay costs around 3.5 to 4 million rupees. I think I should buy this truck. This will be a lot cheeper and looks a hell lot more spacious than the houses in Bombay.

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

novadhanasantosa's picture

very touching the consumer i think, describe how big the car it is
nice

novadhanasantosa
Activity Score 4
Creative Director
addyhoch10's picture

great ad! i prefer this one, the exaggeration is more obvious

addyhoch10
Activity Score 2592
Art Director
Punch's picture

El recurso de la exageracion "bien ejecutado" te deja sin palabras. Me gusta mucho!

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Chocolat's picture

oh this is nice....really demonstrates space well. i much prefer this than the next one. i think its the use of color - the high key tone of this one really adds to the 'space' concept.

Chocolat
Activity Score 286
Art Director
Shut Theory's picture

i got nothing to add, great

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

SandMan69's picture

Pretty good.

7/10

;-{

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

amit parekh's picture

nice one. i like it //good art directio and idea also

amit parekh
Activity Score 283
Art Director
otto54's picture

veeeeeeeeeery goooood.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

slammary's picture

Alway play the game of big or small.
The strategy is fals.
The garanteen of being alive is the key.

slammary
Activity Score 214
Copywriter
mrtalented's picture

more relavant than the other one

mrtalented
Activity Score 2171
Creative Director
Minimum's picture

OMG! I've been following your comments everywhere and you have NOWHERE said anything positive. But I seemed that in this case you found ik ok, so it was positive. But then you tought naaaah, lets keep a bit of negativity in, so you said that it was less worse than the other.
Come on! You ol' bastard. For once just say something positive instead of pissing on every freakin' chance you get!!!
I am getting really really sick and tired of your meaningless negative stomping responses!

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

mrtalented's picture

what a stalker you are to my comments! what's wrong with you? when i posted positive comment, then you posted that i scold that ad. it's just the fact that this ad is slightly better than the other one in the series. that's all. not all the time we can do the same great ads in the same series. that's why ivan founded this site for. sharing comments what we think about that particular piece and how we think when seen as campaign. and above all, when comparing to other ads from other corners of the world like the site's name indicated.

i think you miss the point of how this site is for. instead of chasing around commenting on people. show us your comments. share us how you think of ads and how to fix it. if not i can only think that you are 'sick' like you said.

mrtalented
Activity Score 2171
Creative Director
SandMan69's picture

Hi-5!

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Minimum's picture

no need to, just hit the 'track' button mister knwo it all

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum's picture

The fact that you went through al that trouble to defend yourself says enough about your person. You want to prove me wrong. I personally couldt care less how you tought about me (you said it yourself that I am an unintelligent person) But I pointed the fact out (after I got sick of seeing a negative comment eacht time I read the recents) that you could respond diffrently. Not at all mentioning the policies on. Stupid, boring, no, been done, zzz and that sort of stuff.
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

mrtalented's picture

oh, now you changed from 'everywhere' to 'recent'.

by the way, i NEVER said you are an unintellectual person at all. you fabricated all the facts yourself. i just want to proof myself from your unfair judgment. let my previous comments speak for themselves.

enough said.

mrtalented
Activity Score 2171
Creative Director
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