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hawkline's picture

anyone who doesn't like this needs to lighten up.

hawkline
Activity Score 89
Creative Director
Tinglow's picture

Don't know how far it works, but made me smile.

Tinglow
Activity Score 612
Chennai |

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It comes just like that!

Willey's picture

"How far it works", the ad or the ketchup? or are you wondering whether the ketchup actually holds the fork up right?

Its a good ad, but personally i dont like very thick ketchup.

Willey
Activity Score 140
Graphic Designer
Shaka_Zulu's picture

It gave me a smile at first glance, i guess i'm missing the appetizing part of it... maybe they should have used a chip instead of a fork.

Shaka_Zulu
Activity Score 112
Copywriter |

Now... inspire me!

ibeg2differ's picture

boring like most of Heinz ads.

ibeg2differ
Activity Score 420
Wordnerd's picture

erm, is thick ketchup a good thing? and i agree, a chip or anything whould have been much better. a fork is forced

Wordnerd
Activity Score 6620
Copywriter
ManchuChanchu's picture

ya a smile for me too. i think i like this

ManchuChanchu
Activity Score 693
Art Director
capywriter's picture

Don't think a chip would do the trick. As long as you take enough sauce, a chip will probably stand up easily. Off course this is exaggerated, but that's ok. Which does not mean I like the ad... ;)

capywriter
Activity Score 5453
Copywriter at Freelance
Nhanha's picture

Heinz... Again?!

Nhanha
Activity Score 108
Art Director
musau's picture

the creative idea goes 2 ways;

i) Heinz ketchup is so thick it can hold up a fork
ii) Heinz Ketchup is so delicious, you can substitute it for a meal.

Nice!

musau
Activity Score 2
Ogilvy East Africa
peak900's picture

i) nobody wants a ketchup so thick
ii) a substitute for a meal - this is a relevant promise - and better than i)

peak900
Activity Score 211
Copywriter
Bibhuti's picture

This is nice.

Bibhuti
Activity Score 30
FlyingDogs's picture

Just about nice.

FlyingDogs
Activity Score 964
Copywriter
Gorilla Lover's picture

Possibly the least creative way to say "thick ketchup".
We need to think of ideas that the account team wouldn't come up with in the first 5 minutes of a brainstorm. please.

Gorilla Lover
Activity Score 84
Art Director
everartz's picture

nıce...
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Everartz

everartz
Activity Score 7571
Art Director |

| everartz |

Adela's picture

mmmmmmm I like it!!! simple idea.good!

Adela
Activity Score 24
braindrain's picture

Nice, simple idea. Heinz has been billing itself as the thick ketchup for a long time, so you can't blame the creatives if you don't like the strategy.

This does feel a little spec/student-ish to me. Either that or they need to hire a better food stylist. The ketchup blob just doesn't look right.

braindrain
Activity Score 238
Copywriter
chrishale's picture

instead of a fork, maybe a french fry (or other ketchup appropriate food) would've been stronger. i'm not in love but i don't hate it.

chrishale
Activity Score 26
Copywriter
Pogi5's picture

Yup it's thick. But that does not look appetizing at all. It reminds me of those dried up gobs of ketchup you'd find pasted on the eat-in trays at Mcdonald's or BK.

Pogi5
Activity Score 249
Art Director at Vancouver, BC
Sudharshan's picture

It's a nice visual and neat thought but probably the ketch-up could have looked better.

TING!

Sudharshan
Activity Score 34
TING - Chennai |

TING!

Aen's picture

LOL! People are eating wax now?

Aen
Activity Score 2
AEN DIRECT
elmikel's picture

thick ketchup? do we really need it?...one of the benefits of a sauce (ketchup as well) should be it's ability to make a meal more juicy, shouldn't it?

anyway, it definitely delivers the message.

elmikel
Activity Score 1147
Illustrator
hawkline's picture

anyone who doesn't like this needs to lighten up.

hawkline
Activity Score 89
Creative Director
sharktera's picture

You have ideas this is most important! You have idea? You have all!

sharktera
Activity Score 25
Graphic Designer
Guest's picture

I'm pretty sure the ketchup is actually covering something completely.... ???

Guest
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