Agency Network: 
February 2010
Thermas Water Park:  Belly
Thermas Water Park Print Ad -  Belly


Print advertisement created by age., Brazil for Thermas Water Park, within the category: Recreation, Leisure.

Advertising Agency: age. comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Art Director: Andre Fukumoto
Copywriter: Charles Faria
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Mantufayo's picture

Eyecatching, but drops looks like spermatozoa

Activity Score 580
Creative Director
satrianee's picture

i'm sure the drops intend to show the speed when you are sliding down... but yes, they look like the sperms unloaded on a woman's body... which is nice, i believe

Activity Score 3748
mikeelrapido's picture

I agree, this is why it's eyecatchy.. And idea of campaign is very nice.

Activity Score 1929
Copywriter at Evo S.C. |


ivan's picture

I'm sorry to contradict, but it doesn't. Consistency and color doesn't match.

Activity Score 12
Creative Director at Ads of the World
Hibon's picture

Great idea. Agree with Mantufayo for the water drops.

Activity Score 3734

Simple ideas are the best !

CUTIEPIE's picture

OMG u guys are way 2 degenerate stop searching for things that are not there! those are water drops and thats it!!!!! its nice although the lighting its kind of weird huh?! is this indoors? if not it should have been sunlight over his/her body! no?!

Activity Score 347
CrackerJackFlash's picture


Activity Score 19599
Creative Director |

xcreativity's picture

what about the copy?

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

J Designer's picture

It dosent need one, the idea is clear :)

J Designer
Activity Score 2420
Graphic Designer at Click Clack
pez's picture

don't agree with the sperm subject (maybe with the "sperms unloaded on a woman's body... which is nice, i believe" from satrianee)...
i think the visual is ok, the idea is fine and clear, and doesn't need a copy at all...

Activity Score 1804
Creative Director
tantrik_indian's picture

I guess it is just how water drops look when the move over the body - that's all. It denotes speed of descent. Nice simple way to tell that there are thrilling rides at the water park.

Activity Score 953
Copywriter |

~~this paranoid survived!~~

Najem's picture

I Like it too much!!!

Activity Score 18
Adaddicted's picture


Activity Score 3435
Art Director |


Imagepro's picture

It's kind of annoying that the logo is not centered. :s
And I dont agree with the sperm thing...

Activity Score 112
Art Director
jimmymars's picture

For those that find it spermy, try it.

You'll come to the conclusion this looks like water :)

Activity Score 58
Art Director at Goldstoff & Mars
thedesignaddict's picture

It's just ok. It's a 'first round' idea.

Activity Score 5403
Art Director at Freelance
michelangelo's picture

over-retouching made it the water "look" like cum to other eyes... nice idea though...

Activity Score 660
CopyRight's picture

Controversial ad!! clarity is always better.

Activity Score 713
shampooideas's picture

and what if she/he was actually upside down when they took the picture? haha that would be a nice solution... great idea! i got it quickly.

Activity Score 3
alexander_bickov's picture

Nice idea

Activity Score 3281
kripaakar's picture

the appeal of the ad is not suitable for a amusement park

Activity Score 522
kripaakar's picture

and the sperm idea on the visual would have very well gone with a viagra ad

Activity Score 522
mosho's picture

i agree about the light problem that it would've be more light as it suppose to be outdoor park , the other thing is that sperms is not colorless i guess :D so it is way too far to be sperms it doesn't look like sperms at all to me

Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy

LeeMoh's picture

What's sperm?! It's pity when some ppl die to look imaginative.

And yes, I know you all are genius to got the idea without copy, but there SHOULD have been copy, though.

Activity Score 424
dave.swanson's picture

Clever. . . clever indeeed.

Activity Score 127
Ringling College of Art and Design
silvi's picture

This is not sperm! Come on! This is not the idea!!!! Idea is simple and clear. Fun and vertigo in the water. And i love it.
Why are you people so complicated?????

Activity Score 4170
pantspantsrevolution's picture

Whoa ho! Bow chicka wow.

Activity Score 24
Spoonfeederxxx's picture

Seen the whole drop thing to express speed before...

Nothing new...

Activity Score 641
Dzsoi's picture

Before you say it looks like sperm on skin, for God's sake, once in your life take a glance at how sperm on skin looks like... It's water.

Activity Score 8611
elfede's picture

Simple and great

Activity Score 140
Copywriter at Publicis Impetu
advertising ninja's picture

would be better with a less muscled and less adult belly (aqua parks are for fun not for sports). and all the water drops should be on the move, not just the big ones..

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Guest's picture

funny idea, but does it really create a feeling that i want to go to a water park? every water park has fast slides. there is no selling point in this ad which will drive me to the specific water park. and let's face it, it's not THAT outstanding that i really will remember it.

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