X-Ray Story - Woody

Agency Network: 
March 2018
The Walt Disney Company: X-Ray Story - Woody


To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process – and put the results all over the walls of the waiting areas.
(A collaboration between BBDO Dublin, The Walt Disney Company, Ireland and Our Lady’s Children’s Hospital, Crumlin.)

Print advertisement created by BBDO, Ireland for The Walt Disney Company, within the category: Public Interest, NGO.

Advertising Agency: BBDO, Dublin, Ireland
Creative Director / Art Director: Kirk Bannon
Copywriter: Des Kavanagh
Account Manager: Lorna Begg
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