Agency Network: 
Published/Aired: 
November 2009
The United Church of Canada:  Russian

Description

Print advertisement created by Smith Roberts, Canada for The United Church of Canada, within the category: Professional Services.

Caption

We're just glad you could make it. Norval United Church. Our Doors Are Open.

Advertising Agency: Smith Roberts Creative Communications, Toronto, Canada
Creative Directors: Malcolm Roberts, Brian Smith
Art Director: Jenny Luong
Copywriter: Omid Amidi
Photographer: Tom Feiler
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Hibon's picture

So what ?

Hibon
Activity Score 3734

Simple ideas are the best !

silvi's picture

They don´t like sportists? i don´t get it.

silvi
Activity Score 4170
Copywriter
matks's picture

Cm'on, there's nothing to get here! We are glad you could make it says the headline. Which is "we're glad you've come". they accept anyone at the masses. And also I see another message here: you don't have to dress up, come as you are;-) Frankly the ad is not a very exceptional piece of advertising, but it is certainly clear and easy to get.

matks
Activity Score 482
Advertising
bad astronaut's picture

actually "come as you are" would have been a better line....

bad astronaut
Activity Score 540
germanhudders's picture

Im with marks, but i think your right bad astronaut, still its a pretty good ad, to me it says at least you found the time to come, even tough you just got out of (whatever it is you do) in this case a hockey game

germanhudders
Activity Score 336
Copywriter at Droga5
djinnn's picture

Captain obvious says: Russian hockeist in Canadian church.

It's like Yassir Arafat in synagoge. I get it. Still, doesn't work for me.

djinnn
Activity Score 39
bad astronaut's picture

Captain Obvious has been smoking too much crack.

bad astronaut
Activity Score 540
Saaina's picture

i feel it's an easy to understand, clearly stating the message Ad... and the line is just perfect. They are saying dat no matter who u r or how u r dressed, at least u cud make it... We're happy about it... Simple!

Saaina
Activity Score 4
Graphic Designer at India
kco's picture

creo que el mensaje es claro, simple y funciona, me gusta!!!

kco
Activity Score 56
Copywriter at UCG
CurryJ's picture

@bad astronaut - 'Come as you are' while being a headline that would work just as well, I doubt it would convey the same warmth and feeling of acceptance that the current headline does - an approach that is very relevant to a church ad.

CurryJ
Activity Score 949
Copywriter |

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I think; therefore I am

EdU SiLvA's picture

este funciona pero los otros dos no

EdU SiLvA
Activity Score 15
Universidad Casa Grande
mgriff21's picture

I can understand why maybe a prisoner might be there .. but why a pair of nudists or hockey player? I don't get these. sorry

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

julian84's picture

i think it would more interesting if there's a gay cuople in the shot!

julian84
Activity Score 102
Art Director at Freelancer
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