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Samsonite

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by Y&R, Philippines for The Tinta Awards, within the category: Professional Services.

Advertising Agency: Y&R, Philippines
Regional Executive Creative Director: Marcus Rebeschini
Executive Creative Director: Badong Abesamis
Creative Directors: Nils Andersson, Jenny Nadong, Kit Ong, Bo Deng
Executive Art Director: Sandy Salurio
Print Producer: Ariel Bautista
Final Artists: Carlos Averion, Ringo Francia, Buddy Dizon
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Highest Rated

bpalasek's picture

All 3 executions presents negative comments on those prints. If there are no positive comments it means that contest is judged by people who doesn't appreciate ideas. Crushing all works shows that contest is tough, but also discourages people. Who want's to pay entry fees for contest where judges only criticize your hard work and don't care about creativity. Not me... Second problem is that contest is only for Philippine based advertising agencies. So why for heaven's sake ads shows works from Shanghai, Dubai and Singapore ? There are no good ads from Philippines ? I believe they are! I see the idea behind those ads but execution leaves much to be desired.

bpalasek
Activity Score 43
kleenex's picture

nice art.

kleenex
Activity Score 52752
Web Designer/Developer
alausa's picture

Valid 'loincloth' point.

alausa
Activity Score 1420
Creative Director at Noah's Ark
bpalasek's picture

Not really. Third devil from right is positioned backward and also have loincloth.

bpalasek
Activity Score 43
smonty's picture

need more time to study but in the end when i get what they mean it was pleasant

smonty
Activity Score 41
ignitionspark's picture

Good art but too lengthy.

ignitionspark
Activity Score 212
Mumbai
baliais's picture
baliais
Activity Score 2618
Graphic Designer
advertising ninja's picture

i think this idea works better for ads of the world than tinta print show : ] nice thought, i just think it could've been execute slightly better...

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Emanresu's picture

Why is that? If I am thinking what you are thinking, I don't believe it describes the Ads of the World audience too well. The original ad has a score of 9 (out of 276 votes at the moment), and it received a lot of positive feedback in the comments section.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
smonty's picture

i thing the time you spend to get the ad is balanced in the end... "hmmm... when nice steward take care about me, serve me eat and drink etc etc, my luggage in 'hell' is in save. oh my! thanks to Samsonite bags..." its my view because i have experience with Samsonite backpack and it's good products

smonty
Activity Score 41
advertising ninja's picture

its funny how some people talk about the original ad : ]

advertising ninja
Activity Score 616
Art Director at brain, warsaw
bpalasek's picture

All 3 executions presents negative comments on those prints. If there are no positive comments it means that contest is judged by people who doesn't appreciate ideas. Crushing all works shows that contest is tough, but also discourages people. Who want's to pay entry fees for contest where judges only criticize your hard work and don't care about creativity. Not me... Second problem is that contest is only for Philippine based advertising agencies. So why for heaven's sake ads shows works from Shanghai, Dubai and Singapore ? There are no good ads from Philippines ? I believe they are! I see the idea behind those ads but execution leaves much to be desired.

bpalasek
Activity Score 43
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