Rugby, 7

Campaign
Agency Network: 
Published/Aired: 
December 2009
The Times:  Rugby, 7

Description

Print advertisement created by JWT, United Arab Emirates for The Times, within the category: Media.

Caption

Time it's in a rush. My fingers, deep into my palms... tick... deeper.
Tock... tighter. Then it happens. The first blinding try.
The Times. Official Media Partner Of The Emirates Airlines Dubai Rugby Sevens. Dec 3-5, 2009.

Advertising Agency: JWT Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Layan Aziz
Copywriter: D V Hari Krishna
Account Head: Prabhakar Iyer
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Hibon's picture

Today "archive" looks more of a artist gallery ad work... and the "forum" of a advertising agencies work. I love these illustrations but i already forgotten what this is for.

Hibon
Activity Score 3734

Simple ideas are the best !

satrianee's picture

Beautiful illustrations and fine copy... Maybe it would be better if the brand would be a little more legible -thus remembarable (colored maybe).

satrianee
Activity Score 3746
Qwerty's picture

As for "beefing" is not for nice. Slant it on to for read now. Smell on the curbing tops.
Liking and cooing!

Qwerty
Activity Score 96
Creative Director
hermotsura's picture

guys, that stuff on the bottom is completely lost. i had to look three times before i could make out what's what. nobody's gonna make the effort.

I like the copy, tho i think that more could be done with the dynamics of it - it's got a few great lines that could be explored typografically to create a better, stronger visual. also, to be honest i'm not quite happy with the typography execution: it seems a bit random, liKe TeEnaGerS wRItINg liKe iDioTs... i am trying to see the hierarchy but it's like they tried to give all the words the same status, and by some mistake a few got smaller in the way.

this particular visual is, in my opinion, quite mediocre. reminds me of roman statues and dust, not of robust young sportsmen. besides, i don't see a reason why the whole poster/ad is so wishy-washy. some color would be nice

hermotsura
Activity Score 252
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

lynz's picture

I completely agree. The logo is completely lost and I didn't try three times, I just couldn't read it! I feel that they forced the logo and call to action, and were determined to make it work with the visual. I love rugby, have been to the the sevens a couple of times and this look doesn't really reflect the event or excitement what so ever. I realise that this is an ad for the times, but at a first glance I didn't think it was an ad for this at all.

lynz
Activity Score 104
Art Director
Phil Lestino's picture

Tick deeper tock tighter???????
I'm sorry I think the copy is absolute twaddle..
Then it happens...thank god for that...the suspense leading to that 'blinding' try
was....Tick harder, tock longer killing me!

Phil Lestino
Activity Score 1682
xcreativity's picture

good typography, fucked up copy content. and the concept is like wtf?

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

whatthefudge's picture

Jeez... The copy describes what goes through one's mind in the beginning of a match. The tension, you know. The concept is quite clear: Times is a media partner for this rugby event. It says so in the bottom right corner.

whatthefudge
Activity Score 1266
hufflepoff's picture

I like this!

hufflepoff
Activity Score 430
Art Director at shwing
Ensamblador's picture

I like it very much, but agree with satrianee about the brand.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
tchifi's picture

Beautiful art ! what's the brand again ?!

tchifi
Activity Score 164
Creative Director
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