Rock aristocracy

Campaign
Agency Network: 
Published/Aired: 
April 2009
The Sunday Times:  Rock aristocracy

Description

Print advertisement created by CHI & Partners, United Kingdom for The Sunday Times, within the category: Media.

Advertising Agency: CHI&Partners
Art Director: Dave Masterman
Copywriter: Ed Edwards
Creative Director: Micky Tudor
Designer: Dan Beckett
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Highest Rated

Guest's picture

The ads in this campaign are a commentary on the fortunes lost by the mega-rich during the economic downturn. They've been purposely art directed as spoofs of cheap-looking sales ads, hence the star-bursts. They're not bad ads at all. But spoofs of sales ads have been done quite a bit.

Guest
NastyJester's picture

I'm not quite sure how to put this...

I don't think the execution is the best. It looks like they just grabbed a few rich folk from the list and pushed the whole campaign out the door in the quickest time possible. And this would have been such a nice brief to work on... shame on you all.

NastyJester
Activity Score 740
Copywriter
Guest's picture

The ads in this campaign are a commentary on the fortunes lost by the mega-rich during the economic downturn. They've been purposely art directed as spoofs of cheap-looking sales ads, hence the star-bursts. They're not bad ads at all. But spoofs of sales ads have been done quite a bit.

Guest
Guest's picture

Thanks for explaining a very simple campaign but I think you are the one missing the point. These are ordinary ads.

Guest
Guest's picture

You know it's not good when you have to explain the ad.

Guest
Black Fauns's picture

one hell of a brief ... very average concept.

Black Fauns
Activity Score 137
Copywriter at London
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