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Grandmas

Campaign
Agency Network: 
Published/Aired: 
March 2008
The Sugar Collective:  Grandmas

Description

Print advertisement created by Publicis, France for The Sugar Collective, within the category: Public Interest, NGO.

Caption

Are we not overreacting to the dangers of sugar? Learn more about sugar at sugarontheweb.com.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Thibaut Froment
Photographer: Jean-Yves Lemoigne
Art Buyer: Nathalie Benchetrit
Photo retouching: Fred Perrot
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sumsum's picture

and why should she put in sugar not beeing able to drink it???

sumsum
Activity Score 613
copywriter
edragal's picture

agree!

edragal
Activity Score 44
Copywriter
peterstrange's picture

Great art direction.

peterstrange
Activity Score 141
Art Director at Hjaltelin, Stahl & CO
krautland's picture

yes, nice art direction.
but this visual should have been a police recruitement ad or some life insurance policy thing... or hey, perhaps about underwear (can't wait to see you make *that one* work...).

krautland
Activity Score 3214
Art Director at erm... no calls please.
xxxx's picture

i like it..., has got insight!

xxxx
Activity Score 19
malaysia
FlyingDogs's picture

Lovely!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
robottttrockkkk's picture

la expresion de las viejas, jaja.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
Inverted's picture

I love the art in this one, and it is alot better than the other one. But i still think the message blows. Sugar = bad! but sugar also = money for alot of people.

Inverted
Activity Score 193
Westerdals
capywriter's picture

I totally agree with the first comment... something's wrong here. She protects herself at a moment sugar is actually harmless (I know, I get the idea of 'overreacting'), but after that she will just drink it??!

capywriter
Activity Score 5513
Copywriter at Freelance
Jet Propulsion Lab's picture

Actually, she's protecting herself when sugar is MOST dangerous.
Do you know how many little ol' ladies injure themselves on those sharp corners of sugar cubes? They could leave a nasty, deadly dent on the foot when dropped. And those razor-sharp edges could easily slash a delicate, papery hand if you're not careful. They have to be extra cautious until the cubes are completely dissolved in those afternoon teas with cookies...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Néstor's picture

excelente campaña!!

Néstor
Activity Score 126
Copywriter |

ZappingLatam.com

capywriter's picture

Well Jet, your comment would make sense indeed... if there wasn't the 2nd execution...

capywriter
Activity Score 5513
Copywriter at Freelance
Jet Propulsion Lab's picture

Naturally.

Jet Propulsion Lab
Activity Score 10679
Copywriter
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