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Sport

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by McCann, Kenya for The Standard, within the category: Media.

Caption

Where there’s news, there’s The Standard.

Advertising Agency: Mccann Kenya, Nairobi, Kenya
Creative Directors: Tarun Batra
Art Director: Tarun Batra
Copywriter: Inam Kazimi
Photographer: Simon Cox
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silenciorn's picture

This is the way this whole campaign should have been driven!
Anonymous news generators, and in fields according to the sections of the newspaper: Sports, like in this one.

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

gbl's picture

but what means here the "news"? A olimpic record?

gbl
Activity Score 451
Copy
fala fulani's picture

The concept was executed from a designers point of view. The art director should have looked at the details. Like the news in the paper should have been sport oriented and take the concept further. In short where is the news? A controversial angle in the passing of the button could have been good.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
fersvax's picture

OMG, back to the 80's.

fersvax
Activity Score 1239
Art Director |

FER.

leyla's picture

garbage

leyla
Activity Score 10
home office
Guest's picture

Is the news coming out of her arse or what?

Trushar Shah

Guest
Guest's picture

The News is the batton being passed onto the next person..... the way that news works passed from one to the next, the reson why she is facing forward is becuase its relay and the relay is the news!
A retard could have figured that out!
So im sure there must be something wrong with your head!
obviously you have somthing up your arse to have to make such a rude comment!
mind your mouth!
How dare you be so disrespectfull about a man that is a photographic Genius!
you damd FOOL!

Guest
Guest's picture

very effective Photograph!

Guest
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