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May 2009
The Royal New Zealand Returned and Services' Association:  Wound
The Royal New Zealand Returned and Services' Association Print Ad -  Wound


Print advertisement created by M&C Saatchi, New Zealand for The Royal New Zealand Returned and Services' Association, within the category: Public Interest, NGO.


Give to those that gave. Buy a poppy or visit

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director: Todd Waldron
Art Director: Rene Van Wonderen
Designer: Woody
Photographer: Steve Bonniface
Retoucher: The Lounge
Copywriter: Leon Hayward
Model / Makeup: Gyro Constructionists
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advert2ad's picture

Image is Good.
Typo could have been better.
Overall Good.

Activity Score 237
Other |


Guest's picture

Yeah, but kinda black.

Guest's picture

Nice. Dramatic. Love the line "give to those who gave".

everartz's picture

could have been less straight in the face, but its still good and the line also works well...

Activity Score 7613
Art Director |

| everartz |

Guest's picture

good line but image could have been so much better with that concept.

Emran Hayat's picture

looks nice to me

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Jonathan van Loon's picture

Love the image, Great photography! And the line works well. Great concept!

Jonathan van Loon
Activity Score 14
Art Director at Assistent Art Director
Guest's picture

'they' had it comming...

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