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April 2009
The Roy Castle Lung Cancer Foundation:  Deathbed
The Roy Castle Lung Cancer Foundation Print Ad -  Deathbed

Description

Print advertisement created by CHI & Partners, United Kingdom for The Roy Castle Lung Cancer Foundation, within the category: Public Interest, NGO.

Advertising Agency: CHI&Partners, London, UK
Creative Director: Ewan Paterson
Art Director: Dave Masterman
Copywriter: Ed Edwards
Photographer: Stock
Designer: Kylie McLean
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Highest Rated

Guest's picture

Really pathetic. Most who are praising this ad are arrogant, racist British White Males who has kept the London ad industry creative by awarding each other. It can't be creative only because it is from London. I have seen better work coming out of Laos. The London ad industry should stop giving each other hand jobs.

Guest
icanthink's picture

print advt??????
BAD :(

icanthink
Activity Score 270
Creative Director
Guest's picture

fuckin great!

Guest
the Pun-isher's picture

Smoking kills. Duh??

Sorry, that wasn't nice, but come on, It's 2009.

the Pun-isher
Activity Score 228
all brand no flakes
NastyJester's picture

Agreed. I smoke like a prison bitch, and I know what it's doing to me. Everyone knows what it does. The Roy Castle Lung Foundation needs to explain what they're doing to help us unfortunate, black-lunged souls, and also point people in the right direction to make a donation.

NastyJester
Activity Score 740
Copywriter
LeeHarvey's picture

Good one!

LeeHarvey
Activity Score 3045
Creative Director
john ler's picture

Lee !! Did someone hack your account ? Or are you a points-whore ? ;)
I had so much appreciation for your wise comments so far...
Just kidding, but I can't help thinking it's a bit too easy.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
LeeHarvey's picture

Damn I must have been sleeping....
In fact you're right, I'm a whore NONO just kidding
on second thought it IS a bit easy.
And we all know smoking kills
Thx Porky

LeeHarvey
Activity Score 3045
Creative Director
Ad_boy's picture

It's awesome.

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

Guest's picture

wow. so insightful. smoking will kill you. duh.

Guest
Guest's picture

chilling!

Guest
Guest's picture

Very good campaign. Deserve a better photo, the actual one is very ugly.

Guest
Guest's picture

This is not a cmpaign, it's just a print u DUMBASS! a campaign is a a series of prints, ads or whatever that reunited can possibly make awareness of something or intend to bring the consumer to a product... think about it

Guest
sodomy's picture

Campaign.......not cmpaign...^^

sodomy
Activity Score 262
student academy of art university [advertising]
Guest's picture

goooooooooooooooooodd

Guest
Guest's picture

Is that "good" or "god..."?

Guest
sirvan's picture

Let's see, what else can we make look like a fag...

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

izmild's picture

Good idea! Inspiratif!

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

super simple. but could use a smaller pillow.

Guest
ADcoke's picture

nice

ADcoke
Activity Score 160
buscando trabajo
Guest's picture

We know smoking kills. Now what?

Guest
Guest's picture

a simple nice idea

Guest
Guest's picture

Nice

Guest
Guest's picture

Really pathetic. Most who are praising this ad are arrogant, racist British White Males who has kept the London ad industry creative by awarding each other. It can't be creative only because it is from London. I have seen better work coming out of Laos. The London ad industry should stop giving each other hand jobs.

Guest
Guest's picture

I got it at a glance, so that's good. I think it could have used copy that was a little more compelling.. I dunno.. Something Sun Tzuish, "if we don't change, we will arrive where we're going." I saw a cool idea at ihaveanidea.org where they put stickers that mimicked open coffins on benches where smokers were likely to sit.
Fact is, you want smokers to stop smoking, you had better scare the shit out of them. Remember those ads like six years back where the surgeon general would squeeze some internal organ of a smoker they'd autopsied and all this yellowy black stuff would come out? Or when they'd show a black lung?

Guest
manu adithya's picture

good!

manu adithya
Activity Score 82
DarkSide's picture

Good idea.
Well executed.

Too bad that the "thing that looks like other thing" formula was dead 7 years ago...

DarkSide
Activity Score 1066
Other
Guest's picture

We know smoking kills.
No one gives a fuck.
we need to repeat this message over and over again.

Good thing you guys came up with this Idea. not brilliant, but really really good :)
Thumbns up.

Guest
CurryJ's picture

um?

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

It's ok.

Guest
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