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April 2020
The Resort at Paws Up: Montana Distancing
The Resort at Paws Up: Montana Distancing
The Resort at Paws Up: Montana Distancing
The Resort at Paws Up Print Ad - Montana Distancing
The Resort at Paws Up Print Ad - Montana Distancing
The Resort at Paws Up Print Ad - Montana Distancing

Description

No industry is feeling the impact of the COVID-19 pandemic more than travel and hospitality. People are reluctant to leave their homes. And they’re paranoid about keeping themselves and their loved ones safe. As a luxury resort located on 37,000 acres of Montana wilderness, our Paws Up client saw an opportunity to highlight their remoteness and beauty as the perfect remedy for those who believe in social distancing, yet crave breathtaking vistas and adventures after months of confinement. This campaign serves as an invitation and a “visual valium” for everyone feeling overwhelmed by the daily headlines and challenges right now.

Print advertisement created by MMB, United States for The Resort at Paws Up, within the category: Hospitality, Tourism.

Advertising Agency: MMB, Boston, United States of America
Executive Creative Director: David Register
Creative Director/Copywriter: Neal Hughlett
Associate Creative Art Director: Ryan Dalton
Photographer: Pieter De Liagre Bohl, Kevin McNeal, Stuart Thurlkill
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