Agency Network: 
April 2011
The Quebec Federation of Family Doctors:  Hospital


In Quebec, more than 3 million people are without access to a family doctor. When someone lack access to a family doctor, all his family suffer. Without government funding, this situation will continue to deteriorate.

Print advertisement created by BCP, Canada for The Quebec Federation of Family Doctors, within the category: Health.


When she suffers and doesn't have access to a family doctor, her whole family suffers.

Advertising Agency: BCP, Montreal, Canada
Executive Creative Director: Étienne Bastien
Art Director: Jonathan Rouxel
Copywriter: Étienne Bastien
Agency Producer: Frédérique Bissonnet
Account manager: Jean-Louis Dufresne
Account supervisor: Ginette Villiard
Graphik designer: Marc Bilodeau
Production House: la cavalerie
Photographer: Jean Malek
Productrice: Marie-Josée Larocque
Set designer: Susan MacQuarrie
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Ethan Base's picture

I love the intensity. The art direction is impeccable.

Ethan Base
Activity Score 227
pierrelastname's picture
Activity Score 2865
RonVerse's picture

the art direction really captures my attention. Having a family in a hospital bed like that is truly original. This is much better than the fall idea because the concept comes across quicker and is more powerful. Great work!

Activity Score 207
tarekanwer's picture

great work

Activity Score 70
Graphic Designer at mediamarquee
MidasTouch's picture

I like it.

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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