Agency Network: 
May 2010
The Potato Coalition Of Manitoba:  Panda


Print advertisement created by Cocoon Branding, Canada for The Potato Coalition Of Manitoba, within the category: Public Interest, NGO.


Manitoba potatoes are endangered.

Advertising Agency: Cocoon, Winnipeg, Canada
Creative Director: Chuck Phillips
Illustrator: Chuck Phillips
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atb2005's picture

Beautiful. On a different note, I've never heard of endangered potatoes before.

Activity Score 13557
dollypoppin's picture

Me too. Just how could potatoes be endangered?

Nice ad! ;>

Activity Score 1423
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"

bobby666's picture

brilliant art direction. superb layout. the fonts used are also very captivating. but potatoes - an endangered species - never heard of it before. anyweays if its true, the communication is bang-on.

Activity Score 1462
RMG Connect, India
jackmancer2017's picture

Nice ad but I'm doubting the cause. Endangered potatoes? :P

Pedestrian's picture

Great way to communicate the message

Activity Score 492
capywriter's picture

Hmm... there's no real website behind it. It just leads to a blog with 2 posts in the past 2 months... What's the point?
Like the creative execution though.

Activity Score 5513
Copywriter at Freelance
Guest's picture

Potatoes grown by small local farms in Manitoba, Canada are endangered due to a new law lobbied into existence by a large Co-op trying to monopolize the potato market and force small local farms out of business.

Guest's picture

It's from a local Manitoba campaign to allow smaller farmers to sell directly to the consumer, instead of having to go through large conglomerates. Good campaign, unfortunately the entire issue was resolved before it hit the billboards, making it a bit stillborn (and explains the low blog posts).

Guest's picture

Thanks for the feedback, and to address your questions... The local potatoes of Manitoba were endangered because almost 100 local potato farms were impacted by a new law that was passed preventing them from selling their potatoes to any of the year-round markets, grocery stores or restaurants in the province. This threatened to put their farms out of business and limited the local supply for markets and restaurants that wanted Manitoba potatoes. The campaign included these outdoor executions, transit shelters, PR and the blog. In just three weeks the campaign created enough pressure to get the law changed in favor of the small potato farms in Manitoba. After project success was achieved the blog was taken over by the Potato Coalition of Manitoba and all related content to the campaign was removed.

v0the0kwc's picture

Hmm, nice layout. Like how it links potatoes to pandas

Activity Score 141
lalith.rajeev's picture


Activity Score 116
Art Director at bahrain
hufflepoff's picture

Advertising with purpose and effect, well done!

Activity Score 430
Art Director at shwing
sahilosophy's picture

Loved it. Great idea and execution.

Activity Score 75
Luis Maram's picture

Beautiful design and great idea, but from marketing point of view, the lack of a correct landing page and a more structured campaign are going to cause a big fail.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram

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