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like.a.boy's picture

So the boobies become so big that it can hold on to a pencil?
Seriously if I ain't working in advertising/never seen someone done that before/not perverted in nature,
it will take me forever to get the idea.
Nice idea, but too smart for silly boy like me.

like.a.boy
Activity Score 227
Art Director
Ag's picture

I dont get it...

Ag
Activity Score 305
Copywriter
bknowlden's picture

Apparently you two haven't had the pleasure of knowing a woman that could do this... I think the ad is clever, but I agree that it is too clever.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

like.a.boy's picture

Sad to say, I don't know any wonder women can achieve that with my humble pencil : )

like.a.boy
Activity Score 227
Art Director
ivan's picture

Have you guys ever heard of the pencil test?

ivan
Activity Score 12
Creative Director at Ads of the World
Ag's picture

I havent...

Ag
Activity Score 305
Copywriter
Boony wants a beer's picture

Is the spread supposed to resemble a pair of breasts with the pencil being held in the cleavage? Because if so, then the "pencil test" theory is totally wrong. The test is supposed to be done UNDER the breasts, not between. And if it's done under and the woman is wearing a Wonderbra, the pencil should be on the floor, as there would be no sagging and it would fall.

And in that case, that ad has already been done. And it was done for Wonderbra. If I can find it, I'll post a link.

Boony wants a beer
Activity Score 380
Art Director
Tero Ylitalo's picture

Boobieliscious! And yes, the ad makes perfect sense.

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
msred's picture

y dont i get this?

msred
Activity Score 491
Graphic Designer
copywriter.txt's picture

Boys, don't disappoint me. :)

copywriter.txt
Activity Score 828
Copywriter
addyhoch10's picture

i have to admit i never heard of the pencil test. thanks for the link ivan!
and i will definitely look for this film, 'breast men' (for general knowledge reasons)

btw, according to the comments it doesn't seem to be common knowledge, maybe it is in sweden but i think even less women know what the pencil test is, right?

addyhoch10
Activity Score 2592
Art Director
copycomoelcopi's picture

well, somehow, wonderbra ads never seemed to be directed to women…

copycomoelcopi
Activity Score 822
Copywriter
addyhoch10's picture

the ones with the good looking guys admiring the first-person-POV-woman was a hundred % directed to women.
i think they were much better than all these "big hands" etc ads.
to say it makes women more admirable is a much stronger selling prop than to say it makes them just the perfect sex object

addyhoch10
Activity Score 2592
Art Director
A. J. SMITH's picture

they are, they are supposed to show women what they can do to men if they wear one.

A. J. SMITH
Activity Score 2822
elmikel's picture

well, it takes some time to understand...maybe too clever. I think I'll try it on my girlfriend :)
...but I really don't think it's a common knowledge. But who knows what they have there in Sweden...I'd like to go there someday...

elmikel
Activity Score 1147
Illustrator
copywriter.txt's picture

What they have in Sweden? A lot of amazing nasty blonde girls with tiny little thongs (see http://victoriasilvstedt.com). They also have a lot of tuna fish if you prefer. :)

copywriter.txt
Activity Score 828
Copywriter
elmikel's picture

Thanx man. Though I prefer brunettes, this girl is really beautiful.
Hey guys! Stop talking about ads and have a look :)

elmikel
Activity Score 1147
Illustrator
mikelite's picture

Another new name for this site: WonderBraAdsOfTheWorld.com

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

ivan's picture

Hope somebody is registering all these names! ;)

ivan
Activity Score 12
Creative Director at Ads of the World
mj's picture

can we replace a pencil by anything?

mj
Activity Score 71
Copywriter
like.a.boy's picture

yes, with yours : )

like.a.boy
Activity Score 227
Art Director
MCP's picture

Almost exactly the same ad was done in South Africa about 3 years ago. By TBWA Hunt Lascaris I think.

MCP
Activity Score 231
Copywriter
Tim Weasle's picture

Man, no one heard of the pencil test.

I think it was Jupiter Drawing Room South Africa that did the Pencil Test Ad.

Tim Weasle
Activity Score 72
Art Director
Ruth-Mo's picture

No, it was done at Hunt Lascaris and won international awards. Art director Erich Funke, CD Tony Granger. Writer, I forget. Leon Jacobs?

Ruth-Mo
Tero Ylitalo's picture

Boony, you're right and yet wrong. Read Wikipedia:

"An informal test for determining if a woman needs to wear a bra. A pencil is placed in the fold beneath the breast and chest. If the pencil does not fall, the woman has "failed the pencil test" and needs to wear a bra. Diane Brill provides her own version of the pencil test; she instructs women to wear their best corset or sexiest bra, then stick a pencil vertically into the cleavage. If it doesn't fall, the cleavage is perfect."

So, the cleavage gets perfect wit Wonderbra.

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
Yokel's picture

I can't believe noone knows the pencil test? Where do you all live?
Much cleverer than the big hands ad.
Made me laugh.

Yokel
Activity Score 604
Art Director
msred's picture

I get it now, and i did know about the pencil test but
knew it was ment for underneth the breast. This ad rocks now that i get it.

msred
Activity Score 491
Graphic Designer
cooties's picture

Why the vertical pencil? Because the pencil test that I've heard of is this: If, when placed under the breast against the abdomen, a pencil does not fall to the ground, then breasts are saggy and need to be perked up either by surgery or by wearing a bra.
There is a wonderbra ad which shows a pencil fallen on the floor. It's in one of the books...one show maybe.

cooties
Activity Score 180
Other
enzo.doc's picture

i think the vertical pencil is not an exageration of the breast pushing up test, but a sexy proof for verifing the breast touch: if they are big and hard, and you put a thing beetween them, it will be catch.
moreover, the allusion breast/pages' curve, it's not so simple, and it remand to an old and famous ad (of wonderbra).

i think it's a good ad, but only for advertiser or advertising fans. and, pheraphs, it's too intelligent for a target that have only a thing in the mind (and it's not a brain...)

bye bye to all and sorry for my english

enzo.doc
Activity Score 73
Copywriter
msred's picture

the vertical pencil is used to show how much cleavage the Wonderbra creates.

thus the pencil stays in place.... right?

msred
Activity Score 491
Graphic Designer
Yokel's picture

Vertical pencil, because if it doesn't fall then you've got nice full WonderBra sort of pushed up cleavage.

Yokel
Activity Score 604
Art Director
chimie's picture

I think if you know the test, it is a perfect ad - in the other case it is meaningless. So if you have any data about the target group regarding this it can tell us wether it's a brilliant ad :-)

chimie
Activity Score 156
Copywriter
Desi's picture

Looks fake, if you look closely you could see that the ad has been pasted in the magzine seperately and you can see the non symetry there.The idea is quite bad.

Desi
Activity Score 1042
A. J. SMITH's picture

To me it works fine, its just a boring execution.

A. J. SMITH
Activity Score 2822
Tero Ylitalo's picture

But anyway, the REAL reason people (read men) don't get the message is the lack of BOOBS in the ad... :P

Like said, clever ad IF you know the test.

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
johann.s's picture

Hans did the test! :) Cool ad.

Greetz to Sweden!

johann.s
Activity Score 112
Art Director
act's picture

wtf, what test? trying too hard.

act
Activity Score 535
Art Director
Tero Ylitalo's picture

Hans is the man! :p

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
addyhoch10's picture

haha, true

addyhoch10
Activity Score 2592
Art Director
Boony wants a beer's picture

If you say so.

Boony wants a beer
Activity Score 380
Art Director
davidtwen's picture

...sigh

davidtwen
Activity Score 21
Art Director
Ad-dick's picture

O yes,

i get it.........
ACTUALLY, i DONT!

Ad-dick
Activity Score 16
Art Director
Khomeini's picture

Hey guys. The ad is directed towards women, whom all heard of "the pencil test". And they are the ones buying the product, right?

Khomeini
Activity Score 6
Other
kc_brock's picture

f_ing brilliant

kc_brock
Activity Score 703
Art Director |

rd

abrahamdass's picture

i dont get it

abrahamdass
Activity Score 10
Art Director
spotanatomy's picture
spotanatomy
Activity Score 72
Other
Wordnerd's picture

Erm.. ain't the pencil test to stick a pencil UNDER the boobies and if it doesn't fall it's bad (because it means, they are hanging)? on the other hand, what do i know..

Wordnerd
Activity Score 6692
Copywriter
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