Description
Print advertisement created by McCann, South Africa for The Patisserie, within the category: Food.
Creative Director: Vanessa Pearson
Art Directors: Yvonne Hall, Sarita Immelman
Copywriter: Peet Engelbrecht
Photographers: Michael Lewis, Nick van Renen
Illustrators: Michael Lewis, Nick van Renen
Weird visual, is it a drawing, is it 3D or is it a photo? :P Doesn't really communicate very well though, specially if you don't know this brand.
weird indeed, but does it really matter what media they use? I think they look great! from the artistic point of view.
I really like the images, but I'm confused about the message as well.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
I find the metaphor easy to understand.
Just consider what pigs are usually known for: greed, surfeit.
Visiting The Patisserie will bring that out in you.
Controversial. Is this a plus or a loss for the client's image?
Dunno.
Dislike the gamy overriding taste this leaves that every possible button has been pushed five times to treat a photograph so it looks like some other medium. (To add insult to injury, it's not even clear, as Jack says, what that something else was supposed to be. --A watercolor? --An old illustration?)
The whole game hauled back to the aspirations of 1995. Not good.
That's it.
gr8
I don't get the need for the overwrought illustration, but I have a feeling I'm missing out on some kind of historical cultural reference here...
I dont get this.... why pig nose ? (even if the metaphor "easy" to understand i dont think this is a good idea)
Simple ideas are the best !
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