Pig nose, 2

Agency Network: 
October 2010
The Patisserie:  Pig nose, 2


Print advertisement created by McCann, South Africa for The Patisserie, within the category: Food.

Advertising Agency: McCann Erickson, Johannesburg, South Africa
Creative Director: Vanessa Pearson
Art Directors: Yvonne Hall, Sarita Immelman
Copywriter: Peet Engelbrecht
Photographers: Michael Lewis, Nick van Renen
Illustrators: Michael Lewis, Nick van Renen
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Highest Rated

reasonwhy's picture

Freaking me out.

Activity Score 147
Art Director
jackmancer2017's picture

Weird visual, is it a drawing, is it 3D or is it a photo? :P Doesn't really communicate very well though, specially if you don't know this brand.

picopalqlea's picture

weird indeed, but does it really matter what media they use? I think they look great! from the artistic point of view.

Activity Score 999
morse's picture

I really like the images, but I'm confused about the message as well.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Richard Finch's picture

I find the metaphor easy to understand.
Just consider what pigs are usually known for: greed, surfeit.
Visiting The Patisserie will bring that out in you.

Richard Finch
Activity Score 201
Graphic Designer
Guest's picture

Controversial. Is this a plus or a loss for the client's image?


Billoughsby's picture

Dislike the gamy overriding taste this leaves that every possible button has been pushed five times to treat a photograph so it looks like some other medium. (To add insult to injury, it's not even clear, as Jack says, what that something else was supposed to be. --A watercolor? --An old illustration?)

The whole game hauled back to the aspirations of 1995. Not good.

Activity Score 5160
Art Director |

That's it.

reasonwhy's picture

Freaking me out.

Activity Score 147
Art Director
Guest's picture


velle's picture

I don't get the need for the overwrought illustration, but I have a feeling I'm missing out on some kind of historical cultural reference here...

Activity Score 1550
Hibon's picture

I dont get this.... why pig nose ? (even if the metaphor "easy" to understand i dont think this is a good idea)

Activity Score 3734

Simple ideas are the best !

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