Pig nose, 2

Campaign
Agency Network: 
Published/Aired: 
October 2010
The Patisserie:  Pig nose, 2

Description

Print advertisement created by McCann, South Africa for The Patisserie, within the category: Food.

Advertising Agency: McCann Erickson, Johannesburg, South Africa
Creative Director: Vanessa Pearson
Art Directors: Yvonne Hall, Sarita Immelman
Copywriter: Peet Engelbrecht
Photographers: Michael Lewis, Nick van Renen
Illustrators: Michael Lewis, Nick van Renen
Log in or register to post comments

Highest Rated

reasonwhy's picture

Freaking me out.

reasonwhy
Activity Score 147
Art Director
jackmancer2017's picture

Weird visual, is it a drawing, is it 3D or is it a photo? :P Doesn't really communicate very well though, specially if you don't know this brand.

jackmancer2017
picopalqlea's picture

weird indeed, but does it really matter what media they use? I think they look great! from the artistic point of view.

picopalqlea
Activity Score 999
morse's picture

I really like the images, but I'm confused about the message as well.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Richard Finch's picture

I find the metaphor easy to understand.
Just consider what pigs are usually known for: greed, surfeit.
Visiting The Patisserie will bring that out in you.

Richard Finch
Activity Score 201
Graphic Designer
Guest's picture

Controversial. Is this a plus or a loss for the client's image?

Dunno.

Guest
Billoughsby's picture

Dislike the gamy overriding taste this leaves that every possible button has been pushed five times to treat a photograph so it looks like some other medium. (To add insult to injury, it's not even clear, as Jack says, what that something else was supposed to be. --A watercolor? --An old illustration?)

The whole game hauled back to the aspirations of 1995. Not good.

Billoughsby
Activity Score 5160
Art Director |

That's it.

reasonwhy's picture

Freaking me out.

reasonwhy
Activity Score 147
Art Director
Guest's picture

gr8

Guest
velle's picture

I don't get the need for the overwrought illustration, but I have a feeling I'm missing out on some kind of historical cultural reference here...

velle
Activity Score 1550
Copywriter
Hibon's picture

I dont get this.... why pig nose ? (even if the metaphor "easy" to understand i dont think this is a good idea)

Hibon
Activity Score 3734

Simple ideas are the best !

Advertisement
Featured Content

Latest Collections

Advertisement