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Dalbir Singh's picture

Perhaps there was a more interesting execution with a more popular book and with only one book cover. For example: 3 little pigs, but they are all bony and starving on the cover. (henrick, who ever you are, stop spamming my site, I am doing it anyways).

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

Spanky's picture

too many similar campaigns have already been done with book covers. that said, they don't need the first three books.

ps... when the art director, illustrator and photographer are one in the same, it's a bit of a giveaway that it's a scam ad.

Spanky
Activity Score 4899
Other
RexMayers's picture

pps... Get lost Spunk breath.

Art directors with "art director" skills do exist. maybe you should get some, girls love a guy with skills.

and stop going through Ads of the world sniffing out scam work to expose it. and ill stop going through Ads of the world looking for art directors like you who can only produce, big image, small line... SMALLER I SAID, art direction.

RexMayers
proverbialthought's picture

I agree. I think it would have been funnier if they had just used the last book. Maybe they were afraid that the majority of people wouldn't have gotten the joke though.

--

proverbialthought
Activity Score 278
Graphic Designer |

...

apy's picture

Sorry to be an art director who can draw and take photos!!! (I'm Yoann Plard)

Spanky, go to :
http://www.infopresse.com/concourscrea/resultats/2007/
at "affichage" and "intèrieur-campagne" and you'll see that is not a scam ad like you said.

We wan a prize for this. Hater!

Don't worry, be apy!!!

apy
Activity Score 9
Art Director at Art Director at BCP |

Don't worry, be apy!!!
http://apybutcha.blogspot.com/

hang-the-dj's picture

Try not to pay too much attention to Spanky, he loves it when people buy into his pathetic arguments.

This is a great campaign Yoann, well done.

hang-the-dj
Activity Score 1262
Copywriter
Spanky's picture

you can draw. but you're not much of a photographer. regardless, this idea has been done multiple times.

Spanky
Activity Score 4899
Other
SandMan69's picture

It figures that this is where you'd end up.

You just can't not say anything.

You remind me of a child with an encyclopaedia. You think you know. But you don't know.

Keep you teeth behind your gums and move on. You smell of sour grapes.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Spanky's picture

dear dipshit,

this is an open forum. if people post their work here, it's open to all feedback, good and bad. this idea has been done repeatedly. if she's going to put it in her book, she might as well know that now. because she's going to hear it later. if you don't like it, kindly go fuck yourself.

your friend,
spanky

Spanky
Activity Score 4899
Other
SandMan69's picture

Whatever tiny. You still remind me of a child. All I need to do is say "Do" and you'll say "Don't"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

panasit's picture

Books that don't get around die

I know it's grammatically correct, but it sounds weird.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

Rog's picture

Agreed, panasit. ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Dalbir Singh's picture

Perhaps there was a more interesting execution with a more popular book and with only one book cover. For example: 3 little pigs, but they are all bony and starving on the cover. (henrick, who ever you are, stop spamming my site, I am doing it anyways).

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

Stigset's picture

I like these. Good job Yoann.

Stigset
Activity Score 1454
Art Director
apy's picture

Thanks everybody :)
Versions with only the last book exist also!

Don't worry, be apy!!!

apy
Activity Score 9
Art Director at Art Director at BCP |

Don't worry, be apy!!!
http://apybutcha.blogspot.com/

Sushovan's picture

this is so funny because the old man looks like my grand father who died two days ago.

Sushovan
Andy Schlong Daphong Wrong's picture

yeah, hehe, this gives it an extra twist.

Andy Schlong Daphong Wrong

Andy Schlong Da...
Guest's picture

I'm not in advertising but since my brother is he keeps visiting this site so I happen to check it out once in a while.

I'm a bit confused about the ad though. I love reading. But I don't understand if I'm supposed to feel sorry for Hemingway or for old books. And isn't this a classic? It's almost like saying if you don't buy a DVD/ video etc of 'Gone with the wind' it will die. That's a bit ridiculous isn't it?

And seriously if I'm not a reader then I can't be bothered saving a dying book. And if I am a reader then I could've read it already so I won't buy it and if I haven't read it yet I'm just not interested.

Do forgive my advertising ignorance, I'm just talking about it as I see it.

Cheers.

Guest
Guest No 1.346.971.005.321.375's picture

i love you.

Guest No 1.346....
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