The Net

Published/Aired: 
September 2007
 The Net
 The Net

Description

The National Youth Council's Youth Expedition Project was launched to encourage volunteerism among youths. Since its inception, 13,000 individuals have embarked on over 600 community service projects overseas.

Caption

Give a man a fish, and he'll live for a day. Give him the Net, and he'll live a lifetime.

Advertising Agency: Grey, Singapore
Client Service: Betty Chia, Jimmy Teo
Creative Directors: Justin Lim, Koh Hwee Peng
Copywriters: Liew Ling-Hwei, Jeffrey Kwek
Art Director: Elsa Peck
Illustrators: Andy Yang, Cherie Tan
Photographer: Teo Chai Guan - Teo Studios
Retouchers: Evan Lim, Chris Tan - Magic3
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Highest Rated

Guest's picture

hey julie. please stop posting comments. thank you.

Guest
Spanky's picture

if it weren't for grey, talentless creatives wouldn't get jobs in singapore.

Spanky
Activity Score 4781
Other
julie orangutang's picture

Next!!!

julie orangutang
Activity Score 74
Client Servicing
Guest's picture

hey julie. please stop posting comments. thank you.

Guest
gruppo6's picture

So many people involved for so little idea. Grey Singapore, maybe you should give the salaries of all those involved to a team who can come up with a decent ad. This campaign just waisted my time. FIVE TIMES!

gruppo6
bknowlden's picture

Talentless? Come on guys, I agree that there isn't much of an idea, but they are nicely art directed.

bknowlden
Activity Score 3635
Art Director |

--
brandon

www.brandonknowlden.com

Spanky's picture

they're visual diarrhea in my opinion. to each his own.

Spanky
Activity Score 4781
Other
Jet Propulsion Lab's picture

If there's no single clear focus in the ad, be it a headline, a key visual or even a logo (yes, sometimes the logo can be part of an ad concept), then it falls under the category of "visual diarrhea" in my book as well.
I completely understand the target mindset and the look the creatives were going for. But man, this is just way too busy for my taste. A handful of the U.S. agencies are also guilty of constantly producing this type of work no matter what their client. And that's a shame...

Jet Propulsion Lab
Activity Score 10669
Copywriter
Rog's picture

ADV 101.

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

Guest's picture

Ok writing, nice graphic. But, I agree with Jet Propulsion Lab, it needs focus.

Guest
Albondiga's picture

I disagree with the hate mob on this one. It works.

Albondiga
Activity Score 96
Graphic Designer
Jet Propulsion Lab's picture

I don't "hate" it. That's a pretty strong word if you ask me.
I'm not saying it doesn't work, either.
It just feels "all over the place" and sometimes I'm annoyed by it.
I usually like a lot of the work coming out of Singapore and UK because of their clean look. Their style of storytelling. Their taste in typography.
I felt a little disappointed when I found out this work was also from there...

Jet Propulsion Lab
Activity Score 10669
Copywriter
kurtberengeiger's picture

Busy, busy, busy.

kurtberengeiger
Activity Score 7307
Copywriter
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