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Agency Network: 
Published/Aired: 
April 2010
The National Centre for Domestic Violence:  Guy
The National Centre for Domestic Violence Print Ad -  Guy

Description

Advertising Agency: JWT London, UK

Print advertisement created by JWT, United Kingdom for The National Centre for Domestic Violence, within the category: Public Interest, NGO.

Caption

We understand how it feels to be a male victim of domestic abuse.
As a man, telling somebody that your partner is abusing you is difficult. You might feel ashamed, embarrassed or worried you'll be viewed as less of a man. But for all victims of domestic abuse the advice is the same, you are not alone and there is help available.
www.nedv.org.uk

Executive Creative Director: Russell Ramsey
Art Directors / Copywriter: Phillip Meyler & Darren Keff
Photographer: Nadav Kander
Designer: Graham Wood
Typographer: Casa Hamid
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ek kanya's picture

hahaha. nice. just for the awards, I am sure.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

angieraj's picture

Cringe Cringe Cringe. I guess after years of the women having the spotlight in this category, they needed something powerful. Def catches the attention, wonder if the men will respond to it though.

Funny how this ad comes out after the Tiger Woods scandal....

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

tytpol's picture

'60 bad wanna be.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

atb2005's picture

I too am not sure how men will respond to this image. I find it a little too bold in terms of art direction for the male audience to understand or appreciate. I'm convinced many guys will find it a little creepy or even cringeworthy.

atb2005
Activity Score 13557
pez's picture

JWT London?........

pez
Activity Score 1804
Creative Director
Adaddicted's picture

they revealed a naked truth!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

tirthomitro's picture

HOLY SHITE!
pure brit style

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

R U serious's picture

I would say.... hmmm... let me see... ballzy is not the term... at all.

R U serious
Activity Score 418

Say my name, say my name...

dthlb72's picture

naked ad is sure is attention grabber.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
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