New York

Agency Network: 
September 2009
The Moscow News:  New York


Print advertisement created by BBDO, Russia for The Moscow News, within the category: Media.


Things hard to explain, in a language you understand.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Andreas Toscano
Copywriter, Art Director: Andreas Toscano
Photographer: Nickolay Kvatnikov
3D and retouching: Fiero Animals Studio
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Guest's picture

Or in this case, things easy to understand in a language that's hard to...So, so tired of seeing the "exploding WTC" motif in these news media self-promo ads. Just show a naked pair of tits already---it's nearly at that level of lurid look-at-meism.

Guest's picture

'pair of tits' my god you're smart.

I'm sure yet another crying american would look at those breasts, find a connection to the 'two towers' and start ranting about how everyone hates America and how they're personally still torn up about the attack and they knew people in the tower and nobody else has ever experienced such a tradgedy and... and... and ... and ... and ...

You all do realise that your kids won't give a fuck about it, right? That their kids won't even know about it, and their kids will be 'trying' to read about it in their history books and ... so it goes.

Find some meaning in your life instead of wallowing in national self pity and move on.

Guest's picture

I give a more then a crap about Pearl Harbor... and that was way before my time. The difference is... once we nuked the Japanese we quieted down over the whole thing. We have yet to have any proof of Osama's demise. Also in America everywhere you turn especially in September all of the media uses this motif

NicholeP's picture

great idea nice execution

Activity Score 115
federo's picture

soo beautiful lines!!!!!! good concept, nice

Activity Score 781
advertising agency
GX's picture

Muy buena idea, excelente ejecución

Activity Score 144
Creative Director
AmOgodzzz's picture

WTF? Why did they think this would be a good idea at all? It's in bad taste and really cheap. Note to everyone: 9/11 ads, still not cool.

On a similar note, check out what the geniuses at the World Wildlife Fund approved recently:

It's even worse than this one.

Activity Score 824
Copywriter at School of Visual Arts
Guest's picture

Note to idiotically named AmOgodzzz... how the holy fuck is this in bad taste and really cheap - it is a fucking event that fucking happened!
If you do not want to see anything ever about reality don't go online, don't watch TV, don't read newspapers, don't do 'anything' except be an idiot.
Wold wildlife fund 'approved ad'... yeah... good one, try going through all the threads on this site and trust me you'll find that entire discussion - again filled with Americans who simply do not live in the real world.

Javier Ramírez's picture

Si fuese para un reportero gráfico, cerraría perfecto.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

justSylvia's picture

Nice, really nice

Activity Score 18
Muhammad Imran's picture


Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

Guest's picture

no more twin towers please...

Guest's picture

because they never existed? they're not news? everybody fully understands the events? its a newspaper discussing how you can find out more about such 'hard to understand' things. why are the twin towers innapropriate? what would be for you? it happened. why bury your head in the sand and try to pretend it never happened?
fuck, how depressing all of you 'don't use 911 / twin towers' people are.

Guest's picture

Enough of the 9/11 tragedy to hock your crap! This is insulting.

Guest's picture

Yet Hiroshima is somehow okay? More people died in that act than in 9/11... but... oh... yeah... it was caused by an American bomb.

Cool, dude, that's like okay then!

Just don't use 9.1.1 anymore you freedom hatin' non-Americans! Fuck, where's me gun so I can kill sometin foreign.

Guest's picture

there was such a nice day on 11/9/2001?
great day for a pique nique after all...

Guest's picture

Great art, bad idea. How are these things news in 2009?

Checho's picture

This is a very nice execution, I loved the art direction, for an old concept that have been used for many newspapers/magazines around the world. Reading what people say sometimes I just don't believe on what I read. 9/11 is not just two towers, it is much more deep, the same with the bomb tests that Korea and France did on the past and what it happened in Japan. When a newspaper try to make all that is behind some fact more understandable for the audience that is great. Probably people who believes that 9/11 is the greatest tragedy in the world, believes that US is the center of the universe.

Very good work BBDO Moscow!

Activity Score 321
Guest's picture

these are beautiful

silvi's picture

Creo que ya hemos visto demasiadas campañas con la storres gemelas. Hay mil ejemplos más para usar en esta campaña. Espero los hayan usado.

Activity Score 4172
Guest's picture

excelente y sencillo... muy bien

rolling.stone's picture


Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Hellen's picture


Activity Score 18
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