The Gazette's Olympics, Running

Campaign
Agency Network: 
Published/Aired: 
July 2012
Like
27
Views
13377
The Montreal Gazette:  The Gazette's Olympics, Running

Description

Print advertisement created by Bleublancrouge, Canada for The Montreal Gazette, within the category: Media.

Caption

#FollowTheGamesWithUs

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Lafaye
Copywriter: Maxime Paiement
Photographer: Simon Duhammel
Retoucher: Visual Box
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Highest Rated

kleenex's picture

not that special at all.

kleenex
Activity Score 58777
Web Designer/Developer
Black Hour's picture

Concept isn't new, plus it look like the reporter can catch with them (obviously) so it feel like they will be late on the news

Black Hour
Activity Score 368
seb lafaye's picture

If you see anyone closer...

seb lafaye
Activity Score 1002
Art Director
Black Hour's picture

*can't catch
Damn you french autocorect!

Black Hour
Activity Score 368
robthelad's picture

I think the reporter must belong to a rival station, he can't keep up but the Gazette can...

Dangerous to do an ad that has a 'negative' concept to sell. it's only slightly safer than starting your copy with... "imagine..."

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
kleenex's picture

not that special at all.

kleenex
Activity Score 58777
Web Designer/Developer
fractalrene's picture

hmmm... no.

fractalrene
Activity Score 1504
Copywriter
mr.x's picture

It would be funnier if the reporter was running beside them. The message would be clearer.

mr.x
Activity Score 998
Forsbergs Skola
zyazyaveka's picture
zyazyaveka
Activity Score 161
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