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Agency Network: 
Published/Aired: 
July 2010
The Leukemia & Lymphoma Society:  3

Description

Print advertisement created by Gyro, United States for The Leukemia & Lymphoma Society, within the category: Public Interest, NGO.

Caption

For one day, the most powerful weapons in the fight against blood cancer will be a strong wind, a boat and open water.
Raise a sail to find a cure. The fifth annual Leukemia Cup Regatta benefiting The Leukemia & Lymphoma Society is October 2nd and 3rd at the San Francisco Yacht Club in Belvedere, CA.
Register at: leukemiacup.org/sf

Advertising Agency: GyroHSR San Francisco, USA
Executive Creative Director: Brian Clevenger
Art Directors: Erik Ulvestad, Jason Francis
Copywriters: Paula Rogers, Brian Clevenger
Account Executive: Kristopher Tan
Photographer: David Dibble
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Hiperion's picture

I love the heavy burden that the copy is in North American advertising, but I think sometimes they are abused.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Reality Check's picture

You're either on the boat or off the boat with a campaign like this.

Reality Check
Activity Score 2549
Hiperion's picture

The quality of a campaign is not measured by the advertised brand

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

On the boat.

Guest
Guest's picture

Amazing Layout

Guest
Guest's picture

don't like the flag floating over there

Guest
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