Also From This Campaign 3
Description
Print advertisement created by The Martin Agency, United States for The JFK Presidential Library and Museum, within the category: Recreation, Leisure.
Shake hands with JFK, 50 years later
Follow the campaign live on Twitter.
Use your QR code reader to directly access the JFK Twitter feed or visit Twitter.com/Kennedy1960
Chief Creative Officer: John Norman
Creative Director: Joe Alexander
Art Director: Brian Williams
Copywriters: Joe Alexander, Wade Alger
Producer: Jenny Schoenherr
Art buyer: Cindy Hicks
Highest Rated
i dont like the textbox! this should be placed elsewhere
The Martin Agency makes an interesting campaign out of an otherwise overdone speech-bubble approach.
i dont like the textbox! this should be placed elsewhere

i think it's there for the fact that that QR code IS jfk's (or at least the twitter campaign's) voice... you scan it and are taken directly to the content...

I really like this. It's simple and stands out. good work.
Brilliant. It's an interesting use of QR code in a speech bubble but I agree with ERROR404, the textbox is quite distracting.

hahahaha excellent publicity!
I thought he was dead!!!!