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Agency Network: 
Published/Aired: 
August 2010
The JFK Presidential Library and Museum:  Tweet, 1

Description

Print advertisement created by The Martin Agency, United States for The JFK Presidential Library and Museum, within the category: Recreation, Leisure.

Caption

Ride along with JFK, 50 years later.
Follow the campaign live on Twitter.
Use your QR code reader to directly access the JFK Twitter feed or visit Twitter.com/Kennedy1960

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: John Norman
Creative Director: Joe Alexander
Art Director: Brian Williams
Copywriters: Joe Alexander, Wade Alger
Producer: Jenny Schoenherr
Art buyer: Cindy Hicks
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Highest Rated

CommandZ's picture

These are OK. I guess I'm expecting better work out of the Martin agency now that John Norman is CCO. Bring some of that W+K magic John.

CommandZ
Activity Score 2515
Creative Director
GraphicJ's picture

Do I need a bar code machine?

GraphicJ
Activity Score 51
Graphic Designer
atb2005's picture

Using QR codes is a huge trend in advertising now. You need a special reader. What these ads don't tell you, however, is where to get that reader (and they should!) You can't just scan the code without a QR reader. Scanning here means taking a pic. Hope that helps.

atb2005
Activity Score 13557
Billoughsby's picture

No. A QR reader, tho. If you have an iphone, you can do the do.

---Oops. 60 seconds too late. Good job

Billoughsby
Activity Score 5154
Art Director |

That's it.

CommandZ's picture

These are OK. I guess I'm expecting better work out of the Martin agency now that John Norman is CCO. Bring some of that W+K magic John.

CommandZ
Activity Score 2515
Creative Director
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