Agency Network: 
Published/Aired: 
September 2009
The JFK Presidential Library and Museum:  Ted Kennedy
The JFK Presidential Library and Museum Print Ad -  Ted Kennedy

Description

Print advertisement created by The Martin Agency, United States for The JFK Presidential Library and Museum, within the category: Recreation, Leisure.

Caption

When you're the little brother, you learn how to fight for the little guy.

Advertising Agency: The Martin Agency, USA
Creative Director: Joe Alexander
Art director: Sarah Rowland
Copywriter: Joe Alexander
Producers: Jenny Schoenherr, Cindy Hicks
Photo: The JFK Archive
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sirvan's picture

Not one of their best.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

ericndavi's picture

I think this rocks! The thinking behind it is excellent.

ericndavi
Activity Score 161
Creative Director
everartz's picture

why does it feel that kennedy is erected?

everartz
Activity Score 7613
Art Director |

| everartz |

Prof's picture

hahaha, i thought the same thing. john gets a whole new meaning ;)

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

I thought the same thing. Is that "the little guy"?

Guest
federo's picture

YEAHHHHHHHHHHHHHHH
THE LITTLE GUY!!!

luckily it wasn´t big bill

federo
Activity Score 781
advertising agency
Guest's picture

I don't get the copy at all. :(

Guest
A stranger abroad's picture

Ted Kennedy was the youngest of the famous Kennedy brothers. The copy is suggesting that as the little brother, he learned to stick up for the little guy. This draws a parallel between his personal life, and his political career. (Please, note to anyone: I don't want to argue about his political career or personal morality. It is enough to know that his career COULD be characterized as 'sticking up for those who are less powerful', and is characterized that way by many of his supporters).

A stranger abroad
Activity Score 427
Copywriter at Singapore
Anglen's picture

Cool photo, three kids that really change the world.

Anglen
Activity Score 20
Graphic Designer
lucdesaulniers's picture

Except for the weird shirt condition, this ad rocks. Very strong and emotional.

lucdesaulniers
Activity Score 1145
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