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Lime popsicle

Campaign
Agency Network: 
Published/Aired: 
June 2008
The Home Depot:  Lime popsicle

Description

Print advertisement created by The Vidal Partnership, United States for The Home Depot, within the category: House, Garden.

Caption

New Origenes. Hispanic inspired colors from Behr Paint.

Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Marcelino Sellas
Art Directors: Aaron Alamo, David Galvan
Copywriters: Martin de la Fuente, Santiago Uribe
Photographer: Mauricio Alejo
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Highest Rated

Neil Levy's picture

no need to knock the creatives/ethnicity of the people who made the ad. they're working hard on their craft just like you. only difference is you know their name and they don't know yours. so be fair and tell them what you don't like or how to make it better. i think maybe the issue i have with the campaign is that the use of the colour swatch coming from inspiration from the bigger world feels a little played out to me for paints. is there another idea for paint that might be fresher. perhaps the line could have been written without overtly targeting spanish speaking people. i get more of a tropical vibe from the colours and think caribbean. maybe the term "hispanic" is confusing since i think people use that a lot but it means many things to many different people.

but as i said before, the execution isn't bad. much better than 99% of the ads done out in the world so not bad.

hope my comments help.

Neil Levy
Activity Score 314
Copywriter |

neil levy

totalcrap's picture

Lime popsicle, the perfect ending to a truly traditional Hispanic meal.

Plllllbbbbttttth.

totalcrap
Activity Score 34
Ohio ad agency
capywriter's picture

my thought turned into a great comment ;)

capywriter
Activity Score 5513
Copywriter at Freelance
doworkson's picture

this is so, outsider looking in thinking its ridiculous. farts on faces of the tards that made this masterpiece.

doworkson
Activity Score 242
Copywriter
Archie's picture

i agree. but if you check out who made the ad....yup, hispanic people. cringe.

Archie
Activity Score 201
Copywriter
Neil Levy's picture

no need to knock the creatives/ethnicity of the people who made the ad. they're working hard on their craft just like you. only difference is you know their name and they don't know yours. so be fair and tell them what you don't like or how to make it better. i think maybe the issue i have with the campaign is that the use of the colour swatch coming from inspiration from the bigger world feels a little played out to me for paints. is there another idea for paint that might be fresher. perhaps the line could have been written without overtly targeting spanish speaking people. i get more of a tropical vibe from the colours and think caribbean. maybe the term "hispanic" is confusing since i think people use that a lot but it means many things to many different people.

but as i said before, the execution isn't bad. much better than 99% of the ads done out in the world so not bad.

hope my comments help.

Neil Levy
Activity Score 314
Copywriter |

neil levy

scarfinati's picture

Do ethnicitys have colors?

Well a puerto rican wedding certainly has lots of colors. None of em match but not for a lack of trying.

scarfinati
Activity Score 843
Art Director
Guest commenter's picture

simple and perfect myth treatment.

Guest commenter
luke McDonough's picture

simple and perfect myth treatment.

luke McDonough
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