Agency Network: 
July 2013
The Health and Safety Authority:  Tractor
The Health and Safety Authority Print Ad -  Tractor


Print advertisement created by McCann, Ireland for The Health and Safety Authority, within the category: Public Interest, NGO.


Children don't see the danger. Keep them safe on your farm.

Advertising Agency: McCannBlue, Dublin, Ireland
Creative Director / Art Director: Ray Swan
Creative Director / Copywriter: Emma Sharkey
Photographer: Liam Murphy
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certaintly's picture

really really bad execution of an already done idea that was done MUCH better

Activity Score 3984
Barbara O.'s picture

Perhaps it is just me, but I am don't see how the copy and visual come together

Barbara O.
Activity Score 211
Barbara & 1923 |

Barbara O.

monoliz's picture

this child sees no tractor, just a toy

Activity Score 1304
Lazarus's picture

It's a familiar theme, but it's pretty clear.

Activity Score 1537
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