Agency Network: 
Published/Aired: 
September 2009
The Healing Place:  Work

Description

Print advertisement created by MicroMass, United States for The Healing Place, within the category: Public Interest, NGO.

Caption

Other programs rescue him from the street. We heal the addiction first. The Healing Place isn't a shelter from the streets. It's a way off the streets. After a year more than 68% of our graduates are still sober. Our program works because our people work.

Advertising Agency: MicroMass, Raleigh, NC, USA
Executive Creative Director: Jamie Cobb
Creative Director: Dean Logan
Senior Art Director: Camilo Machado
Associate Creative / Art Director: Bonnie Overton
Senior Art Director: Eric Connor
Copywriter: David Terrenoire
Photographer: Scott Levoyer
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jamesrothenburg's picture

Putting down other types of homeless shelters doesn't sit right with me. Very negative approach.

jamesrothenburg
Activity Score 554
Art Director
jackmancer2017's picture

agree

jackmancer2017
creative buddha's picture

But, I believe that is exactly the point, that what other shelters' are doing is not enough and that's where 'the healing place' comes into picture. That's what separates them.

creative buddha
Activity Score 38
Copywriter
creative buddha's picture

Thoroughly amazing. Precise and to-the-point compelling copy. Photography, Fonts, direction and the campaign design, everything is in place. Kudos.

creative buddha
Activity Score 38
Copywriter
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