General Ulysses S. Grant

Agency Network: 
October 2010
The Habitat Club:  General Ulysses S. Grant


Print advertisement created by Out of The Box, India for The Habitat Club, within the category: Recreation, Leisure.


During the American Civil War, General Ulysses S. Grant was one of President Abraham Lincoln's trusted generals. While other, more dashing generals were found wanting on the battlefields, Grant won battle after battle. His enemies complained to Lincoln that Grant was a heavy drinker. Lincoln silenced them with the words "Let me know what brand of whisky Grant uses. For if it makes fighting generals like Grant, I should like to get some of it for distribution."
The world take a generous view towards the little vices of the powerful. After all, they are no ordinary mortals, but leaders. At The Habitat Club, you can spoil yourself with finest spirits, food and other comforts. Surely somebody as powerful as you deserves an occasional indulgence?
The Habitat Club
Create a great tale of power.

Advertising Agency: Out of the Box, India
Executive Creative Director: Viral Pandya
Copy: Viral Pandya, Sabu Paul, Guneet Pandya
Art: Viral Pandya, Sabu Paul, Guneet Pandya
Illustration: Sameer Kulavoor / Bombay Duck Designs
Digital / Typography: Ajay Yadav, Sunil Singh
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Culture and advertising should be together more frequently...

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