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Volume control

Campaign
Agency Network: 
Published/Aired: 
March 2007
The Guardian:  Volume control

Description

Print advertisement created by Wieden + Kennedy, United Kingdom for The Guardian, within the category: Media.

Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative Director: Tony Davidson
Creative: Ian Perkins, Sophie Bodoh
Creative Directors: Michael Russoff, Marc Shillum
Producer: Joanna Borton
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Highest Rated

Thiago Aranha's picture

Beautiful design that passes out the idea... love it

Thiago Aranha
Activity Score 121
Copywriter |

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tom1977's picture

People look up to you guys. What are you doing? Are you really proud of this? Front page idea mmm dont think so...sorry

tom1977
Activity Score 64
Creative Director
Erik's picture

But why is it wrong then?
I think it's a good campaign. Not wow fuckin great like Honda.
But it is a nice beautifully designed print ads. I wanna look at and study them.
Sometimes graphic design make nice print ads too.

Erik
Activity Score 88
Art Director
ivan's picture

Maybe you can provide some constructive criticism? I don't think anything wrong with these. In fact I feel they are fresh and to the point.

ivan
Creative Director at Ads of the World
No fixed abode's picture

I like them. Very campaignable and I think there is a lot of scope to push beyond these kind of obvious statements. Nice Art D though

No fixed abode
Activity Score 380
Copywriter
Rog's picture

This is better. Cleverness. Impact. Engagement.
Clearly positions the G against UK's tabloids too.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

deep_tracy's picture

i guess the idea and copy are ok. it's just those ugly colors, which probably the client insisted on.

deep_tracy
Activity Score 588
Copywriter
nuclearshower's picture

No offence trace, but i think the colors are just fine and nice. I colour impact is good

nuclearshower
Activity Score 233
Art Director
teenie's picture

I'm not sure about the "ugly colours" comment - you've got every colour under the sun there! Something for everyone.

teenie
Activity Score 1894
Copywriter
Corona Raymaker's picture

Agree. I think it's the intention to point out exactly that message, and therefore the colorful design is just.
Besides: It looks great!

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Corona Raymaker's picture

Here even 9.5/10.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Thiago Aranha's picture

Beautiful design that passes out the idea... love it

Thiago Aranha
Activity Score 121
Copywriter |

Lorem Ipsum dolor sit amet...

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