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Listening to lots

Campaign
Agency Network: 
Published/Aired: 
March 2007
The Guardian:  Listening to lots

Description

Print advertisement created by Wieden + Kennedy, United Kingdom for The Guardian, within the category: Media.

Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative Director: Tony Davidson
Creatives: Ian Perkins, Sophie Bodoh
Creative Directors: Michael Russoff, Marc Shillum
Producer: Joanna Borton
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Highest Rated

Corona Raymaker's picture

Another 9/10.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

iimejl@hotmail.com's picture

Do copywriters and art directors work TOGETHER nowadays? Seems like the copy was made first and then....? Colours yeah but..

iimejl@hotmail.com
Activity Score 34
Art Director
Shut Theory's picture

i agree, copy seems to be there in seperate... but i think it came after :) the idea was put forward, the design and direction came second, the copy came last... and the poor guy had to come up with something... but come to think of it, the design of the three ads is colorful in ways that sort of "books" the look for the Guardian, in other words they can splash few colors on a big billboard and they dont even have to say a word next time, it is there trademark now, so copy doesnt seem to be important at all

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

BozzaNova's picture

what makes you think that they don't work together?
no offence, but i really want to know what makes you think....

BozzaNova
Activity Score 49
Other at Graduates Team, trying to get a placement in London
ivan's picture

I want to know that too. I think they work together perfectly.

ivan
Creative Director at Ads of the World
Rog's picture

I'm with Bozza & Ivan on this one.
The 'fact/opinion' ads a bit dodgy, but this is clicking.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

tom1977's picture

If i had to like one of this ads this will be it.

tom1977
Activity Score 64
Creative Director
Erik's picture

See. It's more a design print than just regular photo idea print.
The copy obviously work together. Really nice new works for Guardian since they've won the pitch.

Erik
Activity Score 88
Art Director
jungleraven's picture

this one is the best of th campaign...

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

Corona Raymaker's picture

Another 9/10.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Thiago Aranha's picture

Yeah, why do you think that??

And I don't know why there's so much people bitchin' about the colors... I simply love it!!

Thiago Aranha
Activity Score 121
Copywriter |

Lorem Ipsum dolor sit amet...

Corona Raymaker's picture

"Yeah, why do you think that??"
Was that question appointed to me?

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Javi Ending's picture

I don't know the brand very well so i won't comment on the art direction, but i love the copy! This is my favorite ad of the campaign because of the copy.

Javi Ending
Activity Score 130
Copywriter
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