Also From This Campaign 4
Description
Print advertisement created by Wieden + Kennedy, United Kingdom for The Guardian, within the category: Media.
Executive Creative Director: Tony Davidson
Creative: Ian Perkins, Sophie Bodoh
Creative Directors: Michael Russoff, Marc Shillum
Producer: Joanna Borton
these colours are killing me. doesn't really look like the appearance of a reliable newspaper.
oh, and the copy's just a big fat lie. but hey, the heck with it.
The Guardinan always was a little off-beat. Check out this video:
http://adsoftheworld.com/media/tv/guardian_new_thinking
i heard that the colours used in the ad are the colours of sections in newspaper.
that's the reason why...
That might be the reason...anyway i dont think its powerful.
Is this another attempt to get people to debate and share their opinion online? Please not again. Orange, AOL, which rightious brand next. Sounds very Tesco-ey tov also. Otherwise a bit dull really. No? Please share your opinion online then.
Strip. Strip. Strip.
Not intelligent enough for me.
Especially coming from W&K.
Find that topical line that splits, to illustrate the point.
This a bit "duuhhh"... and too design-based.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
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