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Fact and opinion

Campaign
Agency Network: 
Published/Aired: 
March 2007
The Guardian:  Fact and opinion

Description

Print advertisement created by Wieden + Kennedy, United Kingdom for The Guardian, within the category: Media.

Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative Director: Tony Davidson
Creative: Ian Perkins, Sophie Bodoh
Creative Directors: Michael Russoff, Marc Shillum
Producer: Joanna Borton
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Highest Rated

kagzmainah's picture

i love the campaign

kagzmainah
Activity Score 631
Graphic Designer
addyhoch10's picture

these colours are killing me. doesn't really look like the appearance of a reliable newspaper.
oh, and the copy's just a big fat lie. but hey, the heck with it.

addyhoch10
Activity Score 2592
Art Director
ivan's picture

The Guardinan always was a little off-beat. Check out this video:
http://adsoftheworld.com/media/tv/guardian_new_thinking

ivan
Creative Director at Ads of the World
addyhoch10's picture

you're right. and i loved this video!

addyhoch10
Activity Score 2592
Art Director
BozzaNova's picture

i heard that the colours used in the ad are the colours of sections in newspaper.
that's the reason why...

BozzaNova
Activity Score 49
Other at Graduates Team, trying to get a placement in London
tom1977's picture

That might be the reason...anyway i dont think its powerful.

tom1977
Activity Score 64
Creative Director
Tapper's picture

Is this another attempt to get people to debate and share their opinion online? Please not again. Orange, AOL, which rightious brand next. Sounds very Tesco-ey tov also. Otherwise a bit dull really. No? Please share your opinion online then.

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
Rog's picture

Not intelligent enough for me.
Especially coming from W&K.
Find that topical line that splits, to illustrate the point.
This a bit "duuhhh"... and too design-based.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Corona Raymaker's picture

10/10.
I love this.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Thiago Aranha's picture

I like it too.

Thiago Aranha
Activity Score 121
Copywriter |

Lorem Ipsum dolor sit amet...

kagzmainah's picture

i love the campaign

kagzmainah
Activity Score 631
Graphic Designer
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