You

Campaign
Agency Network: 
Published/Aired: 
September 2008
The Gazette:  You

Description

Print advertisement created by Bleublancrouge, Canada for The Gazette, within the category: Media.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director / Art Director / Copywriter: Gaëtan Namouric
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Kateter's picture

WTF is this campaign about?

Kateter
Activity Score 2029
Copywriter
Renan Correa's picture

As a copywriter, I really love this kind of campain. Good work!
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www.correa.carbonmade.com

Renan Correa
Activity Score 186
Copywriter |

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www.cargocollective.com/renancorrea

Guest commenter's picture

as a copywriter you should check how you spell

Guest commenter
Wordnerd's picture

maybe he did

Wordnerd
Activity Score 6690
Copywriter
TheJ's picture

It's a Newspaper right? A Gazette is a small newspaper in french.
I liked a lot this campaign.

Nice Work

TheJ
teenie's picture

It's the only English paper in Montreal. This is part of an ongoing campaign that's garnered lots of awards. People here know it--so even if it seems confusing to you guys, it's very recognizable to us.

teenie
Activity Score 1894
Copywriter
MINAKA MORI's picture

Good Campaign, this one is the best of the bunch

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Don't try to stand out of the crowd; avoid crowds altoghether.

MINAKA MORI
Activity Score 90
Advertising |

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Don't try to stand out of the crowd; avoid crowds altoghether.

risrani's picture

I get it. Think locally and globally at the same time.

Other than "it's cute", it doesn't mean anything to me. It doesn't even make sense!

Like saying think big/small or as they would put it "Think bimall"

risrani
Activity Score 12
Graphics
TheJ's picture

Glocal is an existing word when talking about globalisation. It means Making local thinking global.

TheJ
Kateter's picture

exactly. and that's why 'Think Glocal' is NOT headline. it's just an observation.

Kateter
Activity Score 2029
Copywriter
phoamcor's picture

It's the only English newspaper in Montreal.
Circulation about 150,000.

phoamcor
Activity Score 1284
slip's picture

It's about "words matter", meaning if you switch things around
it will mean something different.
Ok, maybe it confuses cause the play is on 'word order' and not the actual words.

*****

slip
Activity Score 919
designer |

SJB

Wordnerd's picture

I personally don't understand what some guys like about these headlines.
they are not convincing, witty or anything for me. most are completely
incomprehensible alone. you just get a hint of the idea if you see at least
some of the bunch.

but what i really don't like is the strategy in some of them. a newspaper
that is stupid enough to compare itself to the internet should have better
arguments than that. the message is very weak.

Wordnerd
Activity Score 6690
Copywriter
remia's picture

nice campaign.love it.

remia
Activity Score 51
visualizer
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