Lucky

Campaign
Agency Network: 
Published/Aired: 
September 2008
The Gazette:  Lucky

Description

Print advertisement created by Bleublancrouge, Canada for The Gazette, within the category: Media.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director / Art Director / Copywriter: Gaëtan Namouric
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sneakyhands's picture

i'm a little puzzled as well. my takeaway is that they're trying push higher quality journalism over more amateur web sources, when in reality they sound like parents trying to be hip while talking to their kids. they're also trying to do this like the economist, but i guess words matter more to the latter publication.

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

This points at GOOGLE, I guess. You could either use google-search or try the button "I'm feeling lucky" right next to it.

Guest commenter
TheJ's picture

I'm feeling lucky at google is for finding immediately what we're looking for.
So this means this newspaper is like that, it gives us the information we're lokking for right away.

TheJ
jsantanaxp's picture

this is the point, google news? hehe

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
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Alex Fisk's picture

What font is that?

Alex Fisk
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