Agency Network: 
Published/Aired: 
November 2009
The Flower Power:  Illusion
The Flower Power Print Ad -  Illusion

Description

Print advertisement created by Longplay, Brazil for The Flower Power, within the category: Professional Services.

Caption

Look straight and see the flower power.

Advertising Agency: Longplay 360, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Illustrator: Wellington Augusto
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Highest Rated

jackmancer2017's picture

normal customers don't even think that far

jackmancer2017
jackmancer2017's picture

As soon as I saw the white/black outlines I knew it was an optical illusion. Many illusion use the idea of this form of shading which the human eye doesn't really recognize.

Great though! Pretty unique ad I suppose.

jackmancer2017
silvi's picture

And what´s the flower power?

silvi
Activity Score 4170
Copywriter
jackmancer2017's picture

normal customers don't even think that far

jackmancer2017
F.Abboud's picture

Actually no it's not a unique Ad; the illusion effect is done many times earlier and for many other services/products.
As for the Tag Line, it doesn't impress me much since the visual doesn't support the line big time

F.Abboud
Activity Score 218
Planner
federo's picture

NO, ANOTHER AD WITH OPTICAL ILLUSIONS!!!

federo
Activity Score 781
advertising agency
Guest's picture

Very nice, I like it, there's some interaction with a print ad. I think the layout is terrible, it could be a little better drawed, but for the movement I find it nice.

Guest
tirthomitro's picture

pretty lame!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

everartz's picture

so whats the point of the ad anyway... the illusion is ok, but then?

everartz
Activity Score 7613
Art Director |

| everartz |

szkwadrat's picture

illusion is great
but what is the flower power?
This ad doesn't tell

szkwadrat
Activity Score 210
Graphic Designer
rolling.stone's picture

sorry guys i am unable to find any illusion here, can anybody help

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

szkwadrat's picture

zoom the image and look on each flowers one by one. When you move your seeing from one to the other you should see that other flowers are twisting a little bit.

szkwadrat
Activity Score 210
Graphic Designer
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