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March 2011
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The Economist:  Ostrich

Description

Print advertisement created by Ogilvy, United Arab Emirates for The Economist, within the category: Media.

Caption

Climate change takes decades to happen.
It happens faster than you think.
Join the global conversation.
The Economist

Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Steve Hough
Creative Director: Ramzi Moutran
Art Directors: Mel Harvey, James Purdie, Gregory Yeo
Copywriters: Dylan Kidson, Steve Hough, Sascha Kuntze
Designer: Leonardo Borges
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chapelier's picture

Very nice, but dinosaurs didn't die of climate change, did they?

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

thedesignaddict's picture

A Meteor hit the earth (on the coast of Mexico) sending debris into the atmosphere which blocked out the sun. The earth cooled significantly, and the dinosaurs died. So technically, it was climate change - sort of.

http://en.wikipedia.org/wiki/Chicxulub_crater

thedesignaddict
Activity Score 5403
Art Director at Freelance
chrisjohnhunt's picture

who really knows...

chrisjohnhunt
Activity Score 33
Art Director at M&C Saatchi
Billoughsby's picture

Sundry web findings suggesting "well, maybe":

Climate change killed the dinosaurs
The theory: Earth gradually changed in climate over a long time period and the dinosaurs were not able to adapt to the cooler, drier climate. How likely? Climate change could have come about because Earth somehow tilted over about 23.5 degrees around 65 million years ago. How likely? Tilting could have occurred but what could have caused it. Asteroid impact? Debris from a passing comet? Scientists have never been able to answer this question.

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Another popular theory, though, is climate change. At the peak of the Mesozoic period, there were no polar ice caps, and sea levels were estimated to be about 100 to 250 meters higher than today.

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Dr Norman MacLeod of the Natural History Museum in London is among a large group of scientists who are convinced the dinosaurs were already being driven to extinction by climate change long before the arrival of the KT impact, or impacts.

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

I always enjoy reading your posts! So informative :))

atb2005
Activity Score 13557
chapelier's picture

Ahh, so they didn't die of a meteor crashing into their backyard...

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

mycidea's picture

like this comment, not this ad :)

mycidea
Activity Score 90
luispiter's picture

nice... interestign..

luispiter
Activity Score 2756
comunication
kleenex's picture

I love the idea....

kleenex
Activity Score 58793
Web Designer/Developer
Geimima's picture

what a chat! the ad and you guys chatting..so economist

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Anonymous Author's picture

Consider an ostrich with a mouth full of sand beginning a discourse with a brontosaurus from well beyond its grave about a serious topic that the Economist then uses to promote itself.
The global conversation just became an inter-eon and inter-species dialogue. Next stop, the ice-eating amoeba of Titan asking for the heating to be turned up.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Copy_ranter's picture

These comments have engaged everyone in a conversation hence the idea works and you all have proven that the concept is more powerful than you may think. Very economist. Nice job Ogilvy.

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
chrisjohnhunt's picture

I think the above comments prove that this campaign works.... excellent work

chrisjohnhunt
Activity Score 33
Art Director at M&C Saatchi
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