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October 2009
The Economist:  Health club
The Economist Print Ad -  Health club

Description

For the latest “City Blitz” (previous cities included Philadelphia & Seattle) effort from the Economist, this poster hung in 75 cities in the Dallas area. Because the posters were backlit, they resembled the glowing red monitors displaying the difficulty level on the gyms’ cardio machines.

Advertising Agency: BBDO New York, USA

Print advertisement created by BBDO, United States for The Economist, within the category: Media.

Chief Creative Officers: David Lubars, Bill Bruce
Senior Creative Director: Kara Goodrich
Senior Creative Director / Writer: Pierre Lipton
Senior Creative Director / Art director: James Clunie
Illustrator: Nick Dewar
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Highest Rated

vurtomatic's picture

Get a world view from a treadmill?

vurtomatic
Activity Score 364
Guest's picture

to clarify: this poster hung in 75 HEALTHCLUBS in Dallas. i don't know where that little description came from but it's really off. come on guys....

Guest
Leland's picture

Not at all

Leland
Activity Score 95
AmOgodzzz's picture

Another clever and cheeky ad from the Economist. Great work.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
munirgee's picture

good one...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Juan Cabral's picture

BBDO NY makes great TV spots.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

very very cool! i luv bbdo

Guest
Guest's picture

great. really smart

Guest
Guest's picture

another great one....good job!

Guest
Guest's picture

THIS IS MUSIC WAVES OR GRAPH??

Guest
Guest's picture

This is a music waves or graph??

Guest
Guest's picture

this is great. classic economist

Guest
sirvan's picture

I like the idea of using these treadmill workouts as a communications tool, but this doesn't make much sense.

Even though it's essentially a comment on how "difficult" these particular World problems are, what's it saying about The Economist? What's it saying about working out? Where's the connection, aside from using one "language" to deliver a very "ho-hum" fact about the World today?

Innovative media does not a good ad make.

I think that a lot of you are saying "great!" because it's a) BBDO and b) The Economist. When the work they've done so far hasn't been nearly up to the historical standards.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Sirvan, you really do not get it. i have seen your comments and they are always wrong. this is getting good ratings because it's smart. and no, i do not work at BBDO

Guest
sirvan's picture

Well, Guest, I have seen your comments too. And, frankly, you're all over the place. Sometimes you make good comments, apply critical thinking, and try to see the bigger picture. And sometimes, like now, you sound like a starry-eyed little girl who's knees buckle with a mere wisp of criticism. Seriously. It's just plum confusing.

Also, obviously, you do not work at BBDO, no need to tell us what we already know. My guess would be... Starbucks?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

si lo ven de abajo hacia arriba pareciera que dice LIE

Guest
everartz's picture

im so bored with the economist's ads... boring!!!

everartz
Activity Score 7613
Art Director |

| everartz |

rolling.stone's picture

excellent

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

vurtomatic's picture

Get a world view from a treadmill?

vurtomatic
Activity Score 364
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