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Climbing Equipment

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by Ogilvy, Singapore for The Economist, within the category: Media.

Advertising Agency: Ogilvy, Singapore
Creative Directors: Juggi Ramakrishnan, Richard Copping
Art Directors: Anthony Tham, Richard Copping
Copywriter: Juggi Ramakrishnan
Illustrator: Jimmy Leow
Account Service: Sean Chen, Hong La Phan
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Highest Rated

kleenex's picture

I think the concept is great, BUTTT some of the ad ideas are just complete fails.

kleenex
Activity Score 52778
Web Designer/Developer
jackmancer2017's picture

I know The Economist overcomplicates some ads, so that 'only' their target audience will understand, but this seems beyond understanding to me.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
khronos's picture

is it something to do with the economist giving you whatever you need to climb the corporate ladder, or climb in wealth? something like that?

khronos
Activity Score 998
Copywriter
hellboy's picture

Yeah I think that's right. Ecomonist has been around from 1843 and been in the 'business' of helping people get smarter... They've used old 'business' shop signs to illustrate that. Look good, cool signs.

hellboy
Activity Score 24
thedesignaddict's picture

The link is tenuous. Poor ad IMO.

thedesignaddict
Activity Score 5403
Art Director at Freelance
vote4pedro's picture

Not nearly as good (or as smart) as some of the previous headline driven campaigns.

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

I think the concept is great, BUTTT some of the ad ideas are just complete fails.

kleenex
Activity Score 52778
Web Designer/Developer
my mind bursts's picture

It might capture the graduate or management trainnee to perfection for whom 'climbing' is exactly what they have ahead of them. So a broadcast to a niche?

my mind bursts
Activity Score 94
Producer/Director
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