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psalyms's picture

why conceal the logo when advertising? conceal to confuse?

psalyms
Activity Score 116
advertising |

Curiosity is also the mother of invention.
theBUKofPSALMS.

PaulyG_fill in the blank's picture

The economist is very good at coming across as smart without being pretentious. This is another great example.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Umananda's picture

Waoooooooooooooo.
I wish if I had done it>>>>

Umananda
Activity Score 12
Copywriter |

dreamer

dr_alfonso_bremel's picture

it´s ok.

dr_alfonso_bremel
Activity Score 179
Caldas Naya |

Dr. Alfonso Bremel

jawtok's picture

I also really like this ad (a typical The Economist ad) but yes, be careful with the legibility of the logo. Being too subtle can be deadly.

jawtok
Activity Score 183
Art Director at BBDO Cape Town
Finamerican's picture

I totally missed the logo. A little less subtle would probably pay off, but then again Economist ads all look pretty similar, so they might be able to pull it off.

Finamerican
Activity Score 49
Rhea & Kaiser Marketing
slip's picture

great ad. logo tooooo subtle.

*****

slip
Activity Score 919
designer |

SJB

bernard's picture

awesomeeee

bernard
Activity Score 9
Graphic Designer
virtualplaydoh's picture

This won one show gold like 4 years ago. Are people just posting past glory now? Best part is some people are like yeah this is ok. HA.

virtualplaydoh
Activity Score 252
DonD's picture

So what have you won?

DonD
Activity Score 6
Web Designer/Developer
psalyms's picture

why conceal the logo when advertising? conceal to confuse?

psalyms
Activity Score 116
advertising |

Curiosity is also the mother of invention.
theBUKofPSALMS.

patUDAY's picture

Simply brilliant.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

rolling.stone's picture

excellent

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

CopyRight's picture

nicely done but why does all The Economist ads use a brain?

CopyRight
Activity Score 713
annavel's picture

lovely

annavel
Activity Score 107
Copywriter
Gualcor's picture

Lot of brain on this one...

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

prs's picture

i saw the same work before here in Nepal by "Reublic Media" they did the same instead of the shape of brain they made the shape of Nepal's map stating that Republic National Daily goes nathionwide. Since the date was not mentioned i am little confused which come first if it is the first then it certainly earned 7 out of 10 in my rating but since i the date of publish has not been made public i am little hesitant. Anyways good work.

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

hal9000's picture

one of the greatest ads ever.

hal9000
Activity Score 192
CommandZ's picture

Simple. Clean. Brilliant.

CommandZ
Activity Score 2511
Creative Director
Cheerriiee's picture

very clever!

Cheerriiee
Activity Score 952
Graphic Designer
infojwp's picture

nice concept

infojwp
Activity Score 2
Creative Director at JWP Solutions
Luikah's picture

Brilliant.

Luikah
Activity Score 62
Copywriter at Young & Rubicam
Hidemat's picture

It's an excellent graphic metaphor. I had a hard time finding the logo though. If I saw this on the street I would say "hey that's cool. don't know what it has to do with anything but it's cool." Once you read the title it really does come together, but in the field this would be an ineffective ad. Perhaps if you made "The Economist" title more obvious. Unless of course, this a cover of a well known newspaper or magazine (which I probably know nothing about where I live). If the brand treatment is known by the target audience then it's my bad.

Or unless it's one of those huge billboards that are at floor level and your eye were close to the height of where the logo is located, then it's totally my bad.

Overall, I wish a thought of it...

Hidemat
Activity Score 26
anoldasgupta's picture

awesomest......

anoldasgupta
Activity Score 85
Graphic Designer at COMUNICS marketing services pvt. ltd.
Abhishek Parikh's picture

A real brainy work.

Abhishek Parikh
Activity Score 568
andylefty's picture

Ingenious.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

Love it. simply genius.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

somecopywriter's picture

Simply beautiful because it is beautifully simple.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Roger Keynes's picture

THAT is an Economist ad.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

meistershalis's picture

Very clever. Got it the first time!

meistershalis
Activity Score 144
Copywriter
shaimaa issa's picture

I LIKED the idea ,but i think the background should be another color =)

shaimaa issa
Activity Score 16
Graphic Designer at faculity of applied arts |

shaimaa issa

Chikoshay's picture

cool

Chikoshay
Activity Score 314
Copywriter
tazyboy's picture

Grt job guys. Simple, Clean and Cut to the Point.

tazyboy
Activity Score 777
Art Director
JKwrigh's picture

I love it

JKwrigh
Activity Score 22
Copywriter at CP+B NY
the-new-kid's picture

wow!

the-new-kid
Activity Score 78
Graphic Designer at Intern at JWT,Chennai
R B's picture

hats off for the logo placement! :D

R B
Activity Score 314
Copywriter
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