Agency Network: 
May 2008


Print advertisement created by BBDO, United Kingdom for The Economist, within the category: Media.

Advertising Agency: AMV BBDO, London, UK
Executive Creative Director: Paul Brazier
Art Director: Paul Cohen
Copywriters: Mark Fairbanks, Tim Riley
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Disco Munky's picture

They say ballance, I see roots.

What I don't see is a connection between the two. In this context anyway.

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

iT-iS-i's picture

Biggest load of ish I've seen in a while.

Add insult to injury then burn the candle at both ends.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

dcgroppo's picture


Activity Score 239
Mr. R's picture

What da F.... is that?? Its this a New Yorker comic??? Somebody explain, pleeasse???

Mr. R
Activity Score 80
Creative Director Insight-DDB
phoamcor's picture

FINALLY. The Economist does a weak ad.

Activity Score 1284
Whitefang's picture

Like the illustration but this line doesn't really work with the visual. Want to like the campaign but can't sorry. Will probably win a black pencil at D&AD though, the pommy mafia will find a deeper meaning in it.

Activity Score 509
Pombooie's picture

It'll be just like the Anzac mafia at AWARD then won't it.

Activity Score 407
whitespace's picture

Seriously... I'm quite disturbed.

Did Economist really actually publish these?

Activity Score 1953
Creative Director
arstewar's picture

ug what happened?

Activity Score 232
Art Director
mishkaa's picture

how is balance connected with roots??? the root thing cud have been used to signify the paper goes till the root/source of the news or their news is substantiated with well searched facts.....

Activity Score 296
spacecadetglow's picture

the roots that spread out in the ground are balancing out with the tree above ground.
the larger a tree, the more roots it has to support it. a large tree cannot be supported by small roots.
balance. get it?
that said, i like this image, but i don't like the ad.

Activity Score 247
Graphic Designer
Kateter's picture

is it just me or they changed the focus from total self-confidence to serious credibility issues?

Activity Score 2029