Agency Network: 
December 2007
The Economic Times:  Figures


Print advertisement created by McCann, India for The Economic Times, within the category: Media.


The power of knowledge.

Advertising Agency: Mccann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Copywriter: Pk Anil
Art Directors: Kapil Tammal, Pramod Chavan, Sarbjit Roopra, Swati Goel, Sandesh Kambli
Photographer: Shekawat Hs Photography
Servicing: Shashank Lanjekar
Log in to post comments
Mr.Top's picture

Dude, this campaign is so fucking Boring.

Activity Score 722
whitespace's picture

Maybe they are showing the product in its truest form (read: boring). lol

Activity Score 1947
Creative Director
debu purkayastha's picture

how little you think of the eco times reader...
what's the point of trying to do a cerebral ad and then explaining the gag at the end of it!

also commenting on the art direction: except for numbers -1, 0, 5 & 9 no other numbers were used... try harder dude and it can accommodate the rest of the numericals too!

this ad is like cracking a joke and then going around to explain the punchline!
really trite!

retire now!

debu purkayastha
Activity Score 84
Creative Director
sooraj's picture

dumb.....think about the reader... dont just stick to the same old boring s...t... the worst think that you can do is fall in love with your own ideas...

Activity Score 14
Featured Content

Latest Collections