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Agency Network: 
Published/Aired: 
June 2011
The Coleman Company:  Lion

Description

Print advertisement created by Y&R, Czechia for The Coleman Company, within the category: Personal Accessories.

Caption

Not all water is yours. Aqua’Walk™ X15 Hydration Pack. A 1.5 liter personal water supply.

Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Head of Art: Marco "Eddie" Antonio do Nascimento
Art Director: Thiago Jacon
Copywriter: Conor Barry
Retouching: Furia
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Highest Rated

Hahalexander's picture

the lion is really hard to spot, had to go and look for it

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
gadgets's picture

well done

gadgets
Activity Score 1063
Hahalexander's picture

the lion is really hard to spot, had to go and look for it

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
MidasTouch's picture

Cool.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

shahidali's picture

Fresh idea. Excellent photography and art work. Didn't like the placement of the copy. Suddenly makes the impression that the copy relates to the product and not to the water of the lake.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

SoCH_TO's picture

Nice work !!!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Corbeen's picture

yeah, yeah.. u throw aqua walk and run faster .. not all the water is yours.. oh my god.

Corbeen
Activity Score 1095
ace85le's picture

Photography is not that great.

ace85le
Activity Score 3935
Marketing Manager |

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