The chewing gum
Description
New jeans and everything else you might need.
Kista Galleria. The great shopping mall.
Art Director: Marcus Enström
Copywriter: Josefine Adner
Photographer: Alexander Crispin
because it's a woman, getting on a woman's bike. there isn't a centre bar, like on a man's bike.
i think this one is the worst of all three. the other two are full shots of people, in fairly innocuous situations, this one focus' on a woman's ass and crotch about to squish some gum. it's on the verge of being fetishist, which doesn't fit with the other two ads. i really don't like this one, they could have come up with a "cleaner" version.
two thumbs down for this execution.
Assvertising?! Well it might work.
If someone is sitting down it´s usually done with an ass so I have no prob with that. Not an award winner though.
teams work a lot and sometimes are so involved with their work that they dont see it from the outside.
thats creative directors work, i should say this one is CRAP. that doest ruin jeans.
This one also sucks. Not because of the retouch, but for it's stupid logic.
You need to buy a new pant, just because you sat down into bubblegum?
What a claim!
(A little tip, if you happen to sit down on gum: Throw you pants in the fridge for some hours. When the gum is frozen, you can easily put it off)
Vive La Aducation!
Nope. Ive tryed that freezer trick. Don't work. Gum still stuck and some ugly spots too.
Nice ass for sure but that gum can be very sticky so watch where you're sitting. :)
I would looooove to see her sit down in that gum.
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