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wgeddes's picture

why a woman's bicycle seat?

Activity Score 298
Art Director
ellehcimeo's picture

because it's a woman, getting on a woman's bike. there isn't a centre bar, like on a man's bike.

i think this one is the worst of all three. the other two are full shots of people, in fairly innocuous situations, this one focus' on a woman's ass and crotch about to squish some gum. it's on the verge of being fetishist, which doesn't fit with the other two ads. i really don't like this one, they could have come up with a "cleaner" version.
two thumbs down for this execution.

Activity Score 3376
Art Director
mrtalented's picture

what the heck?

Activity Score 2171
Creative Director
iimejl@hotmail.com's picture

Assvertising?! Well it might work.
If someone is sitting down it´s usually done with an ass so I have no prob with that. Not an award winner though.

Activity Score 34
Art Director
tom1977's picture

teams work a lot and sometimes are so involved with their work that they dont see it from the outside.
thats creative directors work, i should say this one is CRAP. that doest ruin jeans.

Activity Score 64
Creative Director
Corona Raymaker's picture

This one also sucks. Not because of the retouch, but for it's stupid logic.
You need to buy a new pant, just because you sat down into bubblegum?
What a claim!
(A little tip, if you happen to sit down on gum: Throw you pants in the fridge for some hours. When the gum is frozen, you can easily put it off)

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

iimejl@hotmail.com's picture

Nope. Ive tryed that freezer trick. Don't work. Gum still stuck and some ugly spots too.

Activity Score 34
Art Director
Byte's picture

Nice Ass!

Activity Score 327
Art Director |


Richard Kent's picture

Nice ass for sure but that gum can be very sticky so watch where you're sitting. :)

Richard Kent
Activity Score 2
Guest's picture

I would looooove to see her sit down in that gum.

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