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Agency Network: 
Published/Aired: 
April 2014
The Canadian Safe Boating Council:  Glass
The Canadian Safe Boating Council Print Ad -  Glass

Description

Print advertisement created by Saatchi & Saatchi, Canada for The Canadian Safe Boating Council, within the category: Public Interest, NGO.

Caption

One drink can change everything. Don't drink and boat.

Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Director: Brian Sheppard
Group Creative Directors: Matt Antonello, Joel Arbez
Copywriters: Matt Antonello, Kelly Finnamore
Art Directors: Joel Arbez, Christian Buer
Photographer: Philip Rostron / Instil Productions
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salil.sharma's picture

Awesome creation... I Love it.

salil.sharma
Activity Score 2541
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Samson Muthiah's picture

very very nice execution.

Samson Muthiah
Activity Score 626
Other at Thisayanvilai |

Samson

alistair's picture

Bravo

alistair
Activity Score 162
Art Director at Independent
Uncertain's picture

Love the idea, execution could of been better.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

fezz's picture

Just out of curiosity, what would you have done to better this execution?

fezz
Uncertain's picture

It's in the details. The small ones. Example: I don't like the interaction between the liquid and the boat. The boat do not feel integrated enough for me. The lighting also feels weird on the tip of the boat. Also, I'm not certain about the infographic. The art represent something hard, dangerous and also catastrophic. I feel they go in two different directions.

---------

I don't know you and we might have different opinions. Please, let's not turn this into a ridiculous-internet-non-sense-battle. Peace.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

CrackerJackFlash's picture

nice.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

kleenex's picture

Solid.

kleenex
Activity Score 58667
Web Designer/Developer
Marcao's picture

Not bad.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
fakeandgay's picture

weak idea well camouflaged

fakeandgay
Activity Score 147
General Manager |

Keep calm and get a Pencil! or a Lion!

morse's picture

Great art!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jamesmz's picture

Great art! but I`m agree with the guy up there, the boat is like separeted of the wave!

Jamesmz
Activity Score 10
Pete R.'s picture

Very dramatic. Good ad!

Pete R.
Activity Score 3412
Illustrator
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