Ketchup
Description
Print advertisement created by Alcone, United States for The California Lottery, within the category: Gaming.
Introducing our new holiday Scratcher. It makes any bottle festive.
Creative Directors: Luis Camano, Carlos Musquez
Senior Art Director: Jason Penning
Art Director: Justin Wright
Copywriter: Cameron Young
I am surprised people don't get this. It's a wonderful example of guerrilla marketing. You just put this instant ticket - "scratcher" - over any bottled gift. It's not uncommon to buy someone, say, a bottle of wine. You might as well get them a ticket in the California lottery. Who knows, they may win!
It'd work better if it was if the idea was declined with a bunch of random objects. The link between the ticket and the ketchup bottle is not clear. If we had other examples, we could understand that you can put the ticket on whatever, it'll make it a supper gift.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
I think they used the ketchup bottle - the less obvious choice - to show that ANY bottle would look festive. It's just a joke. Of course, it would be silly to buy someone ketchup with some sticker on it! lol
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