Also From This Campaign 4
Description
Print advertisement created by Alcone, United States for The California Lottery, within the category: Gaming.
Birthdays. Jackpots. We don't do small.
Creative Directors: Luis Camano, Carlos Musquez
Sr. Art Director: Jason Penning
Art Director: Justin Wright
Copywriter: Cameron Young
Retoucher: Graphic Industries
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am an advertising junkie | read my flog at http://www.desicreative.com/forum
Ivan, I will comment this ad - idea is very nice, but execution is simply boring.. And this is poor photoshop.
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Ok Ivan...The poppers look like oil drums or toxic waste containers..this would have been better with fewer paper streamers and more 'movement'.
This is not convincing or attractive...by the way I still can't get a profile picture up on this site.
"gah" = really? I can't believe how bad this Photoshop is!
;)
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"I love some things, and don't love some other things."
Oh! I thought the poppers were drums. Even if the photoshop was better I'm not sure the idea of giant poppers really excited me.. It doesn't make me think of a big jackpot