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The Body Shop

Published/Aired: 
October 2005
The Body Shop

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Description

Mattel sent The Body Shop a cease-and-desist order, demanding to pull the self-esteem posters featuring Ruby - a rubenesque anti-Barbie - from American shop windows, because she was insulting to the real Barbie. Then, in Hong Kong, posters of Ruby were banned on the Mass Transit Railway because authorities said that in her nude (albeit nippleless and pubic-hair-free) condition, she would offend passengers. One shop in the US was forced to take down a Ruby poster after a mall patron said his daughter had been traumatized by seeing it.

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Ankit Soni@creativebits.org's picture
Ankit Soni@crea...
Activity Score 6
Hadrons's picture

I can't believe it actually happened.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

somecopywriter's picture

Love the line, but I gotta say the visual freaks me out. A pity because it takes the impact away from a really clever message.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
alausa's picture

...now to google the eight real quick!

alausa
Activity Score 1420
Creative Director at Noah's Ark
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