Agency Network: 
July 2009
The Annual Canadian Cheese Rolling Festival:  Mandy


In 2008, to promote Canadian cheese in BC, TAXI Vancouver created the 1st Annual Cheese Rolling Festival. For the first time in history, cheese rolling races were held in North America. Over 5,000 spectators came to cheer on 200 daredevil racers as they tripped and fell down a mountain after a speeding wheel of cheese. It was so successful we decided to make it an annual event; Canada had found a new favourite sport.

Print advertisement created by Taxi, Canada for The Annual Canadian Cheese Rolling Festival, within the category: Recreation, Leisure.

Advertising Agency: TAXI Vancouver, Canada
Creative Director: Michael Mayes
Art Director: Chris Zawada
Copywriter: Nikki Jobson
Digital Imaging: Chris Zawada, Jan Day
Photographer: Patrick Norman
Log in to post comments
Guest's picture

WTF! Done before by another Taxi agency last month!!!

Featured Content

Latest Collections