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Published/Aired: 
September 2009
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The Alternative School for Creative Thinking:  Add mouse

Description

Print advertisement created by Publicis, Romania for The Alternative School for Creative Thinking, within the category: Professional Services.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Illustrator: Sorin Sorasan
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Highest Rated

Guest's picture

Great idea,well executed.

Guest
Guest's picture

it's not so clear he's added. it might be picked up.

Guest
iT-iS-i's picture

agree with that, they should have found a slicker way to execute this.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

everartz's picture

something to engage the mind, pretty neat and the illustration is fine also.. good work :)

everartz
Activity Score 7613
Art Director |

| everartz |

federo's picture

beautiful illustrations, beautiful thought

federo
Activity Score 781
advertising agency
designada grafica's picture

Buena ilustración me encanta...

designada grafica
Activity Score 96
Graphic Designer at oaxaca
silvi's picture

Este está más claro que el anterior. Muy buen concepto.

silvi
Activity Score 4172
Copywriter
seniorcutterplotter's picture

So let me see if I got it right... it looks like a drawing of a guy bored in a meeting (or student in a class)... that's why the non-crafted and polished illustration... it should look like something done in a school, while thinking at something else.... and hence the hook of the school placing there the fuse (a mouse in the middle of the cats or a mentos in a cola bottle). I think it makes you think and tells about getting your creative fire works exploding. I think it's a very good idea and I think they have chosen well this execution manner.

seniorcutterplotter
Activity Score 113
Chief Creative Officer at McCann
Bob08's picture

Introducing caos in a quiet world.
Usually what creatives do.

Bob08
Activity Score 749
Guest's picture

Great idea,well executed.

Guest
Guest's picture

nice stageing. the cat nearest to the mouse seems to be familiar with it, even playfull... shouldn.t she be attacking the mouse?

Guest
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